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subject: Comparing Diamond Prices – Why it is so important [print this page]


Comparing Diamond Prices Why it is so important

When picking out a diamond - or for that matter, diamond jewelry - it is important to be extremely cautious and compare prices. This is because of price differences in that once jeweler may sell a loose diamond for one price and a second for a price that is considerable lower, even if it is larger, more flawless and more beautiful. In addition, there are numerous scams on the internet and by phone that try to sell worthless stones as diamonds, even if they are not in the least bit. Thus if you follow the steps below, you will be able to avoid scams and pick out a piece of jewelry or the diamond you are looking for.

When picking out a diamond, you should only choose diamonds that are GIA Certified or those certified by an equally reputable gemological organization. These diamonds are usually the highest quality and sometimes the most expensive; however, because of their price, should be clear that these are the highest-quality diamonds. Once you have picked out a diamond, you should have it appraised by an expert who is associated with neither independent jewelry stores nor chain jewelry stores. The reason why this is important is because those who are associated with these stores often will unintentionally pressure you to purchase the stone. In addition, they may be tempted to bias their assessment in order to stay in their employer's good graces.

Once you have picked out your diamond and had it evaluated, you should now do some shopping around so as to ensure that you are getting the best deal. The reason why this is important is because no two diamonds are the same because of the process of diamond creation. Therefore, a given diamond may have one price, but a higher-quality diamond might be slightly more expensive and the slightly more expensive diamond is the better deal. In addition, the jewelry store you are considering purchasing your stone from might have a different set of expenses that may be more or less than those of a different store and thus your stone of choice may be overpriced in order to offset the expenses the store has. However, there is one more factor to keep in mind: The online market.

The online market is a factor that should be kept in mind when comparing prices. The reason is that very often the most competitive priced diamonds and diamond jewelry pieces can be found online. These stones are generally equal in quality to those in stores and sometimes are of better quality. In addition, with the advent of digital cameras and the improvement of internet and online media, it is possible to see picture of diamonds that are accurate and clear and thus often look just as attractive as those pieces in a store. Finally and most importantly, the online market has fewer expenses than the physical market and thus an online store can often afford to mark down their jewelry more than the typical jewelry stone. However, when selecting a diamond online, you should check out the website with experts to assure yourself that the website is not a scam.




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