subject: How Are You Marketing Your Fan Page to Get Fans and Business? [print this page] How Are You Marketing Your Fan Page to Get Fans and Business?
Many of the Fan Pages on Facebook currently are like websites in 1993. Sure they are online but they aren't doing any good. They sit there with a couple of fans and almost no activity! Although you can create a basic fan page in minutes it will be a waste of your valuable time and energy if you don't do something with it.
Fan Pages are far more robust than a single page or a digital business card. They can be very powerful and can serve as the centerpiece of a focused social marketing strategy when you market them correctly. If you leave it by itself it won't generate any business for you and you will certainly consider it as one more item that was simply a waste of time.
To help you get more out of your Facebook Fan Page, I invite you to consider taking a marketing approach. When you have a focus on marketing within the social networks you can generate a flood of new business. Consider the following elements to market your fan page.
1. Facebook Advertising - OK, this is one that Facebook really wants you to do. Obviously they are making money per click or impression of the ad so they really want you to do it and right now it is working! Depending your business specialty you can acquire fans for less than.70. That means you get a fresh prospect for your business for less than a dollar. Once you get the fan, then you can market to them and encourage them to go from a casual fan to a RAVING fan.
2. Direct Email - With your fan page up as a foundation, you can encourage those on your traditional email list to join you as a fan. This allows you to get a new touch point and share items like videos and photos easily with your prospects and past clients.
3. With your Website Traffic - When you are already receiving traffic to your website you can now get another chance at conversion by encourage those who visit to become a "fan" of your Fan Page. This allows you to have a balanced marketing approach and provide another opportunity for prospects to connect with you and your business.
These are just three methods to marketing your fan page. To get the most from your social marketing efforts I would invite you to consider having a minimum of 6 different methods of marketing your fan page.
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Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
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