subject: Does Social Media Really Matter For Your Business? [print this page] Does Social Media Really Matter For Your Business?
You might think that ignoring Facebook and Twitter won't be detrimental to your business and it's possible that you're right. However, it's probably safe to say that for most businesses and organizations, social media really does matter. Take for example the Obama '08 campaign. Politics aside, Obama and his team mixed social media into his campaign and it made a big difference. Ignoring social media won't make it go away, but it might mean that your business is also ignoring potential customers. On the Internet information (and perhaps more important, opinion) spreads like wildfire. A viral video can be placed on YouTube in the morning and by dinner be featured on a major network news program.
It also helps (especially small businesses/organizations) that participation in social media sites like Feacebook and Twitter is FREE! While there have been rumors about the possibility that sites like Facebook and Twitter will one day have to charge a small fee to users... as of right now it's 100% FREE. So what do you have to lose? Well, since you asked. Potentially quite a lot. While social media is a great utility for a company to use, it can also have it's downside. In the world of social media people can say, show and send messages that might be unfavorable for your organization. Say for example you run a small private school and one of your teachers posts a photo to the school's Facebook Fan Page of herself on vacation wine tasting in Napa. While it might not offend or be of concern to some of your other fans (for example tuition paying parents), it could be cause for concern for others. What if a parent decides to pull their child out of your school, which costs you lost tuition, all because of a photo on Facebook? That's what you'll have to weigh against the benefit of having a Fan Page that might get passed along to parent who then becomes interested in your school, stops in for a tour and enrolls his or her child(ren) for the next school year.
As with just about anything, it's best to do your research, understand the pros an
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