subject: Verizon Attracts New Customers with the Verizon Promo Code [print this page] Verizon Attracts New Customers with the Verizon Promo Code
Verizon has jumped on the Internet promotional bandwagon with the introduction of the Verizon Promo Code. They have dedicated a sizeable portion of their advertising budget to attract customers already online. Will using Internet codes prove wise when attempting to gain broadband customers?
The Plan behind the Promotional Codes
Verizon has come out with FiOS. This is a fiber optic system that allows the television, phone and Internet service to come from one source. The system is easily upgraded and is expected to overtake the current system in the near future. However, it is currently more expensive than traditional broadband, phone and cable services.
Verizon's answer to this problem is the Verizon Promo Code. They are offering hundreds of dollars in discounts if people sign up for the triple play service. The only catch is the people must use the proper code to get the substantial discount. After that, Verizon is hoping people will enjoy the better quality and will continue to pay for the service once the two-year contract ends.
Using the Internet to Promote the Internet
The one flaw (at least in my opinion) with the plan is the use of the Internet. Verizon is attempting to attract broadband customers through the Internet. Consumers wanting this great deal must sign up via the Internet to use the promo code. Therefore, most of the people they are attracting will already have Internet service.
This seems like a catch 22. Verizon will provide you with Internet service but you must have Internet service to get the great deal. Of course, Verizon does not see it that way. They say they have a higher quality product and that your current Internet, television and phone service is not even in the same league as Verizon's FiOS.
Customer Seeking Codes Need Only Search for Them
Verizon has spent so much money on this promotional campaign that anyone seeking a coupon is sure to find one. Type "Verizon Promo Code" into any search engine and you are guaranteed to find the first page dominated with coupon sites. Every affiliate marketer out there is promoting these codes and is more than willing to share them with you.
Even if you are not in the market for broadband, you will find all kinds of discounts and freebies at these sites. Verizon went all out on this one and they are betting it will pay off.
The Bottom Line
Time will tell if the ad campaign will pay off for Verizon. In the meantime, consumers looking for a bargain on the Internet need only look for promo codes.
Verizon isn't the only one playing the promo game either. AT&T has a campaign promoting their competing U-Verse product.
Consumers wishing to use the codes need only search, click and purchase. If consumers are lucky enough to find stackable codes, then they will need to take the extra step of typing in multiple codes.
