subject: Semiconductor Companies Have Industrial Brand Vision - Semiconductor - Electronics Industry [print this page] "Unsung heroes" should establish a brand "Unsung heroes" should establish a brand
Semiconductor If companies have become the industry promoter, leader of ambition, they must establish their own brands.
Chinese semiconductor companies to create their own brand, brand building should be incorporated into the strategic management of enterprises.
Semiconductor industry is a typical technology industry, an important feature of the technology industry is the uncertainty of technology evolution. In the early stages of technology development, often forming a variety of technical solutions, but once the program got a lead, it is very easy to form the exclusive, other technical programs are facing the fate of being abandoned, and the corporate front is also a large number of inputs will lose everything. Historically, competition in a variety of technology evolution to the winner, of course, the advantages of the technology itself will be relatively large weight, but also with the technology enabler in the industry's reputation, influence, status, the relationship between a very large , that is, a brand influence larger companies are more likely to help the coalition forces within the industrial system so that their technology line to become the industry standard. So I think, a semiconductor company has become the industry leader if, as industry facilitator, leader of ambition, they must establish their own brands. Of course, this brand building can not be simply interpreted as the end consumer in shaping the influence (which is also a very important aspect), the most important thing is to have industry perspective, from the system in the industry to play a leadership position and the angle accumulated value of their brands.
Chinese semiconductor companies to create their own brand, I think that the branding into the strategic management of enterprises, that foster a long term brand strategic resource, and the company's technology must evolve, market positioning, development and coordination to match the path . For example, some agencies simply trying to help lead the semiconductor industry in the microprocessor market, such as the breakthrough in the government and the public to improve the company's brand image in mind, so for their own fight for more resources, but its follow-up of technical capacity and resource integration capacity can not keep up, but self-defeating, so that the development of the company into a passive follow-up.
Brand positioning is very important brand management as a long-term sustainability into the process, there is no orientation can not effectively allocate resources.
overall brand-building process should adhere to principle of good faith.
To build a successful brand, first of all to have a proper brand positioning, brand management as a long-term investment in the continuous process, there is no orientation can not effectively allocate resources. However, in order to establish the correct positioning of a brand, but also need to build internal and external environment, the correct analysis and forecast based on the discovery and the company's resources, capabilities and will better match the development of space for development.
In fact, the brand is essentially a company a commitment to the community. Brand building process, the general principle of good faith should insist, not blindly exaggerated or even false information, and to make commitments, we must invest resources to practice, maintain and upgrade, so as to obtain, including a number of clients, including the trust of stakeholders and respect. If the company brand emphasizes "a certain market leader," it is actually committed in a number of theoretical and basic research should be relatively strong and sustained input to play a leading role and leadership.
