subject: Whos Should Create a Facebook Profile? [print this page] Whos Should Create a Facebook Profile? Whos Should Create a Facebook Profile?
Simply put, anyone who is in a position of promotional authority can build a facebook page. Small-business owners, event promoters, and advertising agancies can create a page on facebook to get attention and engagement from people. Facebook Pages are designed and optimized for the legitimate business seeking legitimate attention.
Popular categories for business profiles include
1. Local businesses: Such as restaurants, bars, clubs, shops, and recreational spots.2. Big name or national brands: Such as those that distribute products or provide a serivce. Starbucks, Verizon, are examples.3. Nonprofit or government organizations: Such as schools and religious organizations.4. News, media, and entertainment companies: These entities can create pages for their brands or their various offerings, such as movies, TV shows, and magazines.
The preceding list demonstrates that pages are equally suited for businesses as well as for their products. The NBA, for example, has NBA Facebook Page as well as a Facebook Page for each of its teams. CBS has a Facebook Page, as does each of its shows. The reason why many businesses promote themselves in this fractured way is because people people may identify with particular parts of their business but not the business in its entirely. Creating different pages for the different entities with which people may connect is important for maximizing engagement conversely you want to avoid over fragmenting your audience. For example, Six Flags amusement parks don't have to create a page for every ride, Radio head doesn't have to create a page for each album, and Starbucks doesn't have to create a Page for every beverage
