subject: Market Space Into A Large Reward Training New Favorite Travel Market - Wafer Type Check Valve [print this page] "Award last year, the training of a single foreign tour groups as high as 7 million yuan, due to its large market space, stable returns, reward training is becoming a tourism industry, new business growth," Guang Zhilv president and general manager Cheng Hung interview, both said.
It is understood that our reward is in the market cultivation of training, specialized training in business planning travel reward few, very few related products.
3,000 U.S. dollars per capita consumption
Some strong enterprises to better motivate staff, reward training often is carried out, "Costly." Tour of the statistics, a luxury reward Training Group operating income is usually a common tour 5 times, for example, a Beijing travel agency received 400 U.S. insurance companies to participate in a training group award, just less than 10 days of consumption of 400 million, per 10 thousand U.S. dollars, are staggering.
According to "International Society of Incentive Travel (SITE)" The study results, an incentive group, the average size (number) is 110, while average consumption for each guest (only refer to land consumption, not including the cost of international travel ) is 3,000 U.S. dollars, far higher than normal number of tourists every hundred or even thousands of dollars of spending.
Cheng Hung told the reporter, because many enterprises have realized the positive reward training, the role of money and material prizes than stimulation stronger, much better, but also in the process of enterprise employees image of the corporate philosophy of training, so the prospect of reward training market is very impressive, it's growing faster, is becoming a tourism industry new business growth.
National Tourism Administration and Finance Secretary, Wei Xiaoan development planning also believes that the implementation of incentive systems will have many functions: colleagues traveling to cultivate team spirit go hand in hand, is a business approach to training; if larger, the number of many tour companies tourism is a way of advertising.
Larger increase training market incentives Guang Zhilv training in business leadership award Liang Tsai told reporters, "Last year we reward training throughout the year reached 17.51 million yuan of business revenue, gross profit up to 150 million, the number of 4,500 people received, respectively, an increase of 50% over the same period, 23% and 45%. "
According to estimates, awards up to 9% margin of training and reward training each group has about 200, the overall contribution of the larger travel agencies. Cheng Hung told the reporter, compared with the general tour, incentive training, profit margins are very stable, unlike the traditional tourism products are seasonal, as the impact of volatile. Moreover, the rewards of training in the season on a staggered period of the tourist season, making the travel peak seasons regulator, This is very beneficial to the healthy development of travel agencies.
In addition, training can greatly increase the incentive travel "extra" income, according to a presentation, a training group from at least 200 award, as many thousands of people, such a large customer base in addition to other tour will also bring travel "extra" revenue, for example, these people need to start all over the country gathered in the travel process, reward training companies will choose "a la carte" type of service, back to Guangzhou after scattered throughout the country, etc. These will increase the travel of additional revenue.
Incentive travel involved in training overseas
"It is so," Cheng Hung told this reporter that "there is great reward training market is a market outside the travel agency to use its rich experience and good relationships claimed."
It is understood that, although prohibited by the state travel agency operating outbound tours overseas, but foreign travel agencies or through the commission of domestic small travel agency or establishment of office of the incentives involved in the field of training.
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Cheng Hung also pointed out that the enterprises of the award requirements of the training business is very high, the current incentive travel agency business is not much training, and business development of the training market incentives are not easy.
Image of the industry to reward training compared to the "open antique shop, 3 years is not fat city, fat city eating three years." It is understood that the training needs of travel awards designed specifically for business lines, training programs, very professional, that requires not only rely on travel agents booking, reservation systems, also called travel agents with huge resources, and related professionals as needed support.
Cheng Hung also said that "now we reward training, the team has a certain advantage in the next 1 to 2 years, this team we fight with international standards for future competition with foreign travel, and maintain the reward training advantages. "
