subject: Basin Best Buy Faces Price How Long Can Self? - Best Buy, Home Appliance Chain, Five Star - Hc [print this page] Rely on unique customer experience based on the Chinese market
2007 1 26, Best Buy (BEST BUYCO., INC: BBY) Xujiahui in Shanghai opened the first store out of China. Opening day, Best Buy employees "BESTBUY CHINA, CHINANO.1" uniform sonic booms sky slogan. Although ranked first in the world's home appliance retailers, Best Buy has taken the first store opened in the North American market, but not massive.
In accordance with the (State) United States, the Soviet Union (Ning) opened the practice, opening new stores often do not sleep in a business district within a fierce battle?? 0:00 opening, crazy crowds come to buy cheap goods, are often difficult to make the security unit to maintain order.
Best Buy opened quietly, just hit the "back to the audience of 100 over 1000 tickets" in department stores usual way, but do not underestimate this Best Buy, the United States, the Soviet Union, never, in playing at home Prices are to follow the game a lot of Best Buy. Early in the last century 90's, Best Buy on the successful use of low-cost strategy to squeeze the powerful rival Highland; every year after Thanksgiving, "Black" Americans are also the same as we line up in front of Best Buy cheap goods to buy limited edition: "5:00 to Best Buy door, line up the queue has been discharged to the front door back door."
But now it seems that if the price is too sensitive, that Best Buy's first store in China is obviously not the most suitable places to shop.
Best Buy opened at the beginning, there are many people keen to compare their local home appliance retailers with prices between. Some critics said that Best Buy lowest price higher than the market price of about 5% to 15% or so; compare prices, after a netizen said that Best Buy is the subject of fixed prices?? Such as Mitsubishi Electric's 2.5 Guiji, the United States in the country price 8350 yuan Paradise, but promoters will tell you can get 8130 yuan; and Best Buy price is 8130 yuan ... ... more after the price ratio is not particularly expensive given the evaluation is not particularly cheap.
Obviously, this is Best Buy would like to express feelings?? Basically clarified the Best Buy pricing on the high anxiety and misunderstanding. Best Buy in China with President Lv Weimin words, Best Buy's positioning is parity?? To maintain price competitiveness, but do not take the initiative by means of price competition. Best Buy is responsible for this procurement and market research staff plays an important role, Lv Weimin their demand is "price too high, the immediate adjustment." To ensure the opening price does not leak, the media experience in the previous open day on Best Buy's price even higher than market price, so that Lv Weimin repeatedly explained to the media "The opening price is not the final price."
Prices outside of Kung Fu Called "joker" in the blog on the Best Buy Shanghai store feeling?? Electric version of IKEA (IKEA), a lot of people who shopped in Best Buy have expressed the same feelings, a stroll Best foreign banks to buy the retail industry analysts said Best Buy's appliance provides a new consumer experience: a comfortable shopping atmosphere, well-trained sales staff, merchandise by type of display to encourage consumers experience the product, professional PC service personnel and so on. This is to "shop" a Best Buy person such as "shopping" IKEA-like feel?? Shopping Best Buy itself is a leisure activity, not an urgent or routine procurement of anxiety.
Netizen "God" of that "Best Buy stores only posted BESTBUY own LOGO and posters and patchwork, which stores all kinds of brand advertising and the domestic chaos flying feeling different." Another netizen commented that, at Best Buy in bright lighting, wide corridors, very Choulan display shelf, easy to stop customers, but also does not prevent other people walk through. Almost all sales of goods are based on field experience, the kind of red light running on the base model are not the real phone.
Best Buy store's merchandise display different, according to the performance categories on display, unlike the United States, the Soviet Union, as displayed by brands.
