subject: Make The Social Media Change To Benefit Your Personal Brand [print this page] Each one of us has a comfort zone; it is human nature to want to be comfortable. The problem with being comfortable is it can lead to complacency. Complacency will lead to failure in whatever you are being complacent in.
Weight lifting is a good example. What happens to muscle if it's never used? It will get smaller and eventually become useless. The only way to get muscle to grow is to make it sore, make it hurt and break it down. No pain no gain. The same applies to our business life and any other aspect of our life. If we become complacent in our work pretty soon we may be looking for a different line of work. It is important to recognize the areas in your life where you may have become complacent and make the necessary changes. This is easier said than done. If you want to grow then you need to get out there and do something about it. "If you keep doing what you are doing, you'll keep getting what you're getting". Change is constant, if we fight this change we will be unhappy and unsuccessful most of our lives.
If change is difficult start small. Change your hairstyle, your dress style, take a different route to work or eat at a new restaurant. Just change a few aspects of your life and see what it does for you. I think you will be surprised.
I talk to CEO's and other executives all of the time that do not want to change their business style to adapt to the new evolving and ever changing world of social media. They may believe it to be a fad or something they do not need to focus their energy on. I am here to tell you the world of marketing and personal branding has changed. It has become the world of social media and making sure you have the proper personal brand, because as we all know, "People-buy-People" and if you aren't adapting, changing and moving to keep up, your competition is and you just may get left behind.
Get comfortable with this new and ever changing world of social media and the need for personal branding to reach new and greater heights. Share with us the changes you've made to further your personal branding through social media in the comments below.
