subject: I Dont Want To Limit Myself To Getting Any New Clients [print this page] You need to start reducing your scope right away to everyone who has ever had a massage or is curious about getting a massage. After all, not everyone is open to receiving massage. Trying to convince them to try massage therapy and is a waste of time and moneyyour time and your money!
I know that some of you are out there reading this and saying to yourself, Well, I dont want to limit myself to getting any new clients.
Heres another dose of reality: Say you live in a town of 5000 adults. If you were able to convince every one of them to come in once a year for a massage, assuming you worked 50 weeks out of the year, you would have to do 100 massages per week!
To use a visual image, target marketing is like going duck hunting with a buckshot-filled shotgun (for any vegetarians or animal lovers who are reading this, please forgive me in advance).
Not having a target market and doing advertising & marketing is like closing your eyes, spinning around in a circle 20 times quickly.
While youre off-balance and wobbly, you quickly point the shotgun at the sky and pull the trigger on the shotgun. Oh wait, you forgot to open your eyes first!
If you do not look and aim at even one target, you wont hit any target markets! Its no different than firing that shotgun straight into the ground instead.
The truth is there are plenty of massage clients out there who want your professional skills. The key is to find a way to let them know how you can help them. But you need to start by taking that first marketing step. That step is picking a target market and focusing your efforts there.
