subject: Industry Focus: Positioning A Clear Focus On Doing High-end Cabinets - Cabinets, Cabinet Business - [print this page] By Reporter : Gu total Hello, Thank you very much for the interview, first briefly to us about your prestige is up to Cupboard The course of development in Nanjing. Why choose Nanjing as the Pacific Gateway is the headquarters of Dexia it?
Total Gu: Wei is up to the brand as the first dial the international line into China, our company from 99 years to enter the Chinese real economy, different from the other import brands Proxy Business model. The establishment of security in the country carried out against the warehouse Sell Imported products mainly to solve such a problem a long delivery time, but also the introduction of the Italian original set of production equipment, choose local production machines. Since 2001, we started to open stores in China cities, mainly Direct plus agency this pattern. About early first opened stores in 20 cities, the network rolled out of the process is just to catch up with the rapid development of domestic real estate. Our strategy was still in fine Decoration Engineering and high-end client-based pyramid. Nanjing is the store opened in 2003, from 2003 to 2007 years of development, is the rapid development of real estate a few years. Wei is still up in the local market to obtain a relatively good reputation, especially in the high-end group, the market share in the project, high-end consumer market in Nanjing Wei is reached, we should be ranked first, whether from the reputation, in terms of sales and so on. In 2007, our company according to the market, the planned production base moved from Nanjing, Qingdao, which is market development, on the other hand is up to the headquarters of Italy Gateway closer to the Chinese market, in order to better conduct a full range of market expansion. After moving to Nanjing to solve two problems, one is the whole of the operations, including brand promotion, channels of operation is basically to the Chinese team to carry out; another in Nanjing, East China, geographically more convenient combination of We judge the market, east China, north, including the Bohai Sea area, and south to the Pearl River Delta region, including the Mainland, Wuhan, Chengdu, Chongqing, Nanjing, this location is relatively is quite unique. This is why we will based in Nanjing. Our plan is covered by about two years time a country, second-tier cities, including an orientation with our product line to open stores in mainland cities, this is the first step to seize strategic points; the second step, along with the expansion of our channels to further enhance the localization of the product line expanded to occupy the high-end market share, so that more customers can enjoy high-quality, cost-effective products.
Reporter: Wei is up to imported products, what proportion of the respective national assembly? Localization of foreign cabinets prestige is up to is how to solve it?
Total Gu: Wei is the main line up to products of modern style and classical style into two categories, our entire product line about more than 30, past more than 100 colors; authorized domestic assembly of about 23 10 colors, but also covers modern style with classical style. Gateway is positioning pyramid customers up to high-end products, such as classical solid wood products, wood stick to leather, bamboo stick to leather and so on, which has not yet assembled in the domestic production of plans, but we believe that as time passes and the market changes in demand, this production plan will be gradually achieved. National assembly of our products are mainly targeted at the high end of normal apartment customers, and villas customers, big house or apartment customer to imported product sales. Domestic production base completely with the Italian factory's production and Management , Product technology standard reference to the Italian factory, at home with all leading competitive advantage.
