subject: On The Automobile 4s Shop Model Ills-4s Shops, Services - Auto Repair And Maintenance Industry [print this page] Trading patterns from a car Developing Historically, foreign automobile dealers, often experienced from the "4S shop" to "auto trade Market "And then return to" 4S shop "process. And because a late start, China's vehicle development process 4S shop, directly from the" car market "to" 4S shop, "two-step mode.
Regional industrial economy in the late start of the industry, being able to learn from other regions have accumulated rich experience, can often achieve a higher growth rate. Behind in the rapid development, but often also at the same time there are many disadvantages.
Car sales 4S stores of Beijing, the existence of the abuse, not hardware, but software. To be more accurate number, that is, service and management.
Third-leading hardware, software comparison 4S shop that is "Four in One" sales stores, is the set of vehicle sales, spare parts, service, information feedback in one of the sales and service shop. As a new car the whole service mode, although the 4S shop started in 1999 after entering the country by a European country, but its development is extremely rapid. It is understood, then 10 million yuan to build a store on it, but with car manufacturers on the sales network have become increasingly demanding, the threshold of building stores have gone up, not 40 million yuan to take no less than a store, factory also not awarded to the brand Proxy Right. If the application for import car brand agency, is more expensive.
Beijing 4S shop for all to see the pace of development, hardware conditions can be described as "impeccable", although the 4S shop with a splendid exhibition Buzhi Yu described, but Modern Oriented, high-end, luxury ... ... can be a lot of 4S are now synonymous with Beijing. Of course, these attractive appearance to the need for substantial funds to support investment in each 4S stores have to spend thousands of yuan, the large amount of money to build behind the 4S shop, hard to think of bad things, only blindly to perform to a good place, but it did not, if the renovation, construction of a hardware store, then service, management should be software, 4S store in Beijing is performed in software on a less than satisfactory.
Tremendous contrast of hardware and software, to bring services to high-complaints
Complaints 4S shops are also a large number of cases, there was a Mr Leung complained: "I just got a new car, did not take long for problems, but the distributor has been evaded, dealers push to the manufacturer, manufacturers and pushed back, for their attitude was my last straw ... ... " Mr Leung's case
no coincidence, and so many of the problems at the Beijing 4S shop there, and most of the software are a problem. Unsatisfactory attitude is usually concentrated in the service, expertise, management and sale Service And so on. The real problems are often integrated, Toyota Example, as the Toyota brand car series too much, no one can fully grasp the sales staff all the relevant expertise. Thus, how the time needed to provide accurate service to consumers?
All these have resulted in consumer services in the 4S shop in question and the increasing number of complaints. The long run, China's auto development of die-hard 4S shop mode.
