subject: Social Media Tips For the High Performance Entrepreneur [print this page] Social Media Tips For the High Performance Entrepreneur
High performance entrepreneurs are regularly using Social Media (specifically Facebook and LinkedIn) to promote business and gain new business by doing so. One thing they regularly do is routinely updating their profile status. Other tactics include creating business pages and promoting products and events. A great way to gain business from LinkedIn is participating in group conversations.
Savvy entrepreneurs have all their blog posts, Ezine Articles and other social networking sites linked to a Facebook business page, Twitter and LinkedIn in order to gain visibility. Quickly they realize that once they continually post relevant information to their market, the possibility of a future jobs skyrockets.
Many are using Facebook as a very helpful way to reach out to the media. For some, they receive more responses to certain media through Facebook than they do normal email channels. Perhaps because using Facebook does not seem like work?
The main hurdle for entrepreneurs to jump over is adjusting from "old school" marketing to Web 2.0 marketing. But, the good thing with technology is that even an old dog can learn new tricks. Quickly they are using Twitter, Facebook and MySpace as marketing tools to enhance their traditional marketing efforts by keeping people who are already members or clients up to date with news and information as well as use it for lead generation to find people who have not yet heard about them.
Marketing through social networks is a great tool for brand exposure because you are going to the potential customer on a medium that they already use. It is also a great tool because they know there is someone behind the message they are seeing. This personal effect makes them a lot more comfortable because they know they are talking to a person and not just a logo.
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