subject: Email Marketing - An Important Tool [print this page] Email Marketing - An Important Tool Email Marketing - An Important Tool
The Internet is a dynamic marketplace, where businesses and service providers jostle for an online presence, recognition, and sales and revenue.
And in spite of the growth of social media communications, email remains as one of the most prolific forms of communication between social and business networks. It's therefore no surprise to learn that email marketing is still one of the most effective modes of direct response marketing.
The cost email marketing also remains relatively low, with one of the highest return on investment rates of all marketing and advertising strategies.
What is Enhanced Database Analysis & Profiling
Email marketing targets are compiled via opt-in email lists, where email account holders have positively indicated that they have given their consent to receive unsolicited marketing and advertising materials.
An opt-in email list may contain hundreds or thousands of names. This list can be broken down further into niches or target demographics by enhanced database analysis and profiling. One common way of doing this is to send a weekly or monthly newsletter with snippets of information, certain products, offers or services that you wish to promote.
Through analysis of your contact's behaviours such as open rates the data that has been collected from this communication can provide an important insight into each contact's preferences and requirements. The behaviours can also help you to group your contacts into target demographics, allowing you to promote products of services with certain attributes to each group' on your email marketing list. The more targeted the marketing, the greater chance that you'll succeed in achieving your desired open rates, sales or revenue goals.
Learning From Email Marketing
Because email marketing can feature various methods of advertising and promotion, the results garnered from the past email marketing campaigns can be analysed and applied to other more expensive marketing channels. For instance, your cost-effective email marketing campaigns may reveal the most effective call to action, colour scheme, use of image or hierarchy of information. Email marketing is an ideal way to make informed decisions about future campaigns across a wide range of advertising and marketing media.
