subject: Creating a Fanpage for your Business on Facebook [print this page] Creating a Fanpage for your Business on Facebook
In-arguably, a good part of business involves social interaction and grace. Without having good rapport with your audience and without having effective online presence, business is dead. Inarguably also, Facebook has proven itself as very lucrative online tool that helps connect businesses to their audience. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As such, creating a fanpage is a good move for a starting business and even established ones in order for audience to easily relate to them. When credibility is concerned, although most audiences still look for official websites, most will consider a Facebook account to suffice if there's an absence of such.
Talking about credibility, a Fanpage is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A mere profile page is associated with individuals and may not be as believable. Reserve your business name right away and search for names similar to your own in the same industry as your own company. For example, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to differentiate your name. You can use descriptions like TASTY Philadelphia Homemade Ice Cream. This way, you are hitting two birds with one stone. You've just given out your location right away which helps your audience in determining your geographical background and you've found a way to make your name sound different from the other. This can be done after you've set up a user name. A user name can only be established once your fanpage has 25 fans.
Another good way to gain credibility for your Fanpage is to answer all necessary questions in the profile. A complete profile which more or less gives out your background, short history and store location will be helpful. More than being complete, the content must also be creative. Most of the time, the profile is the basis whether people want to add you up or not. This should be the primary goal of a Facebook Fanpage, to have a strong following online.
Part of creating a good brand through Facebook is by customizing it by adding store photos, product photos, notes and the like. Be careful with what photos to add. If you don't want your photos stolen, place a watermark as a precaution. You must remember that you are building a brand here. Anything too personal might make you lose credibility, so do not add photos that might compromise your brand such as personal photos, informal company party documentations, internal problem discussions and the like. Lastly, don't forget to add your contact numbers, addresses and emails where they can reach you when you're offline.
For a more solid online presence, you can also tie up your Facebook fanpage with other social networks like Twitter, YouTube and even your official website.
