subject: Significant Factors of Article Marketing [print this page] Significant Factors of Article Marketing Significant Factors of Article Marketing
Article is form of promotion to boost the online business. An entrepreneur makes use of this form of marketing in order to promote the presence of an enterprise. One can gradually build a reputation and favorable brand image of a company by publishing its articles on the Internet. It can boost the page rank of a company website as well as enable a marketer to generate maximum revenue through online business.
There are a few vital factors which you need to keep in mind while opting for article promotion. A person can conduct a detailed research and analysis on the keywords. A keyword refers to that particular word that is commonly typed by the target audience of a particular organization. Key phrase also has similar meaning and it is a phrase and not only a word. You can conduct this keyword analysis by using different types of online tools. One can conduct a research on the data on a monthly basis. You can also keep a track of the level of competition that these words and phrases pose for you. Keep a record of the findings in the Microsoft Word or an Excel workbook. Another vital factor that can be counted is the content of an article. Keep the content fresh as well as unique. Search for new topics and look for new content every time. The title is what first matters. Create a title that is crisp, distinct, fresh and unique. It can contain a keyword so that it fetches you better results as it optimizes your content and makes it search engine friendly. The search engine robots crawl the title and finding an appropriate keyword indexes your article in first few pages. Do not make the length of the article too long as a lengthy article cannot hold a reader's attention for a longer period of time. Use simple words which are easy for a reader to understand so that the content can be grasped easily and a reader can smoothly move from one paragraph to another. Use keywords in the resource box and provide updated contact details. Article marketing is so important for getting back links. These are the points to remember while opting for online article promotion.
