subject: The Ten Emotions That Add The Most Force To A Sales Or Marketing Effort [print this page] 1. Achievement - How does your benefit offering contribute to the client's achievement or accomplishment of something notable in life? In this example, your product/service becomes part of the their identity.
2. Pride of ownership - How does your product/servicecontribute to the pride someone would feel from ownership? When you pit pride against features or benefits, pride usually wins in the end.
3. Security - What kind of security does your product/serviceoffer? This is a blanket emotion that includes money, love, acceptance, power and control. Do not emphasise it if you cannot offer it.
4. Self-improvement - How does your benefit offeringappeal to a person's self improvement needs? The internet was born from information relay ideas. Almost everyone uses self-improvement books, articles, or newsletters of some kind. Information is what keeps the internet moving, and content is king. Social media is taking over fromthetraditional internet strategies. How can youharnessit?
5. Status - How does your product/servicecontribute to the status your customer achieves? Everyone knows that you can fly in second class because it is less expensive and more economical, but deep inside almost everyone would prefer to fly in first class. What is the "first class" of your product or service?
6. Style - How does your product/servicefit your buyer's style? Are your products/services the Ferrari of style, or are they the Reliant Robin? Keep in mind that their style needs can be real or imagined.
7. Conformity - Does your product/servicefall into a conformity niche? People do not want to be alone. They flock together in groups. You have seen them throughout school, and surely have seen them in your adult life. Does your product or service command a group following? How would your product/service help to fulfil the need of the group? Does peer pressure play a role in your product/service?
8. Ambition - How does your benefit offeringhelp people to get more out of life? More out of life in terms of money, love, security, power, or just about anything else you can think of. What is it that people want more of that your product or service can help them get more of?
9. Power - In what ways does your benefit offeringoffer a person more power? Power can be over something as simple as their own lives, time, or any number of other things. What ways can you come up with that will help people gain more control over things that they want more control over?
10. Love - This one is the grand daddy of them all. The more of these feelings you can incorporate into your design, video,multimedia, social mediaand information, the better chance you have of generating the emotions needed to compel a person to buy.
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