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subject: A closer look at having Business on Facebook [print this page]

A closer look at having Business on Facebook

The answer to the above question will depend on your personal business

objectives and your ability to use this tool effectively. Firstly, you need to

know that the original basis for the existence of Facebook is social networking.

Therefore, it is basically a tool that enables individuals to share information

and stay updated about recent happenings within their social circle. It could be

the social circle of family & friends, a collection of contacts, people with

common interest, or network of professionals or business connections.

A pure business networking tool is LinkedIn. Facebook is purely a social

networking instrument. Therefore, if you must promote business with Facebook, you

need to be careful how you do it so that you don't irritate the original users.

To ascertain whether Facebook is suitable for your business, you need to

analyse if there are interest groups and target audiences that have the potential

of generating business for you. You may aim at generating business directly by

offering your product or service to those using Facebook, or indirectly, by

creating awareness for your brand, or generating sales feedback on your products

and on yourself using the network.

Other online social networking sites do exist. What comparison can you make

between Facebook and these other social sites? Also, is it better to focus on one

site or extend your tentacles to multiple networking websites?

Facebook leads over other social networking sites. The age group of its users

range from early-twenties and above. In fact, social networking scene is ruled by

Facebook only having a measure of competition from MySpace. Facebook is focused

more on sharing life events, keeping touch with friends and family and getting

back with lost contacts. But professional circles and business connections are

also popular on Facebook; however, you must understand that they are not part of

the original purpose for the creation of Facebook, and therefore can generate

issues if care is not taken when using it for other purposes. LinkedIn is

completely devoted to professional and business connections and leads in this

niche. However, the number of subscribers is low when compared to social

networking websites in general.

Couple of questions you could ask yourself

Can I realize my business objective by using social networking sites? If

your answer to this question is a YES, then you can promote your business

successfully using Facebook and other social network sites.

What is the specific network that will best suit my specific business

objective? The answer to this question is FACEBOOK. But yes, you must be creative

and socially committed in order to achieve a good result with business marketing

on Facebook.

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