subject: Calculated And Female Psychology, "her Age" Car After The Election - Women, Cars, [print this page] According to the latest survey, in 2009 the proportion of female car has been quietly holding over 35%, which means that those who in the Chanel, Lanc? Me, the fascination in the combination of their own Hermes fashion puzzle of women, has not content to quietly sit in the car enjoy the scenery, but to drive control their own lives. Their appreciation of the car also has the appearance of love at first sight from the upgrade of security, reliability, comfort and other aspects of space concerns, this was a pure emotional groups are growing increasingly sophisticated.
Appearance - the primary attraction Through on clothing, jewelry design aesthetic has always been longing for psychological inheritance, women's car full of emotional color ideas. In fact, differences in the pursuit of a sense of the characteristics of the times before, including many women, including consumer preference models are the first appeal from the modeling design.
With the Peugeot 206 (parameters of picture), POLO (parameter images), Fit (parameter picture) a group of vibrant small cars such as the initial encounter to satisfy the aesthetic needs of women demanding, but the spending power demand growth and improve the use They also began to turn their attention to mid-size car such as a higher-level ranks. Survey, 307 (parameter picture), TIIDA (parameter picture) so streamlined body design, elegant fashion modeling is more easily accepted by women demanding the same time, 307 more balanced neutral designs is limited by a number of 3 House M, hostess of common recognition and love.
Security - to use experience as the decisive factor
Most women friends out of concerns about driving, vehicle safety concern. But most of the professional men of different owners, they dry on the plate thickness data is not interested and do not remember ABS, EDB and other abbreviation meaning, but when they purchase vehicles will ask "whether the solid body, brakes are sensitive , has six air bags "and other security related to the issue of the daily driving.
The mid-size car market, the speed Teng (parameter picture), 307 vehicles and other European security system can be described as one of the representatives, the new 307 more in the latest batch of C-NCAP crash tests to assess the five-star top proving once again that the security of the traditional outstanding. Advocated by the new 307 "six heavy security" concept to consumers " Automotive Safety "Knowledge to a new level. In addition to outstanding anti-collision ability and braking distance, the new 307 with particular emphasis on" preventive security "of the importance of intelligent headlamps, intelligent wipers and other technological configuration with self-start and the regulatory function , omitted in the driving process complicated operation, effectively reducing the novice or women owners in a rush brought in because of the risk of distraction. Meanwhile, the new 307 is the only current model with the level of the whole system can be equipped with six airbags models.
From the perspective of safety, using feelings as a woman on the security needs of the other. Example, the Tiptronic equipped with the new Porsche 307 (parameter picture) Technical tiptronic transmission has two modes of movement selection with snow, not only in everyday driving for owners to provide the necessary comfort, better traction on slippery roads was stable, the owner at this time for women to bring security, and to make up for lack of driving skills.
Economy - women's psychological reckoning
Although consumer psychology is more emotional bias, most women are happy for their favorite fashion consumer spending a huge sum, but for nature, they will still be calculated and in many consumer segments. Therefore, Car In the course of the economics of repair and maintenance expenditures on the value of many female owners in one aspect. In the current automotive market, Dongfeng Peugeot's 207 series and the new 307 series are 15,000 km / second in the maintenance mileage intervals among the highest in its class, only 1,000 yuan per year maintenance costs of maintenance have brought considerable economic . Subject to relevant aspects of female owners in the psychological expectation of the same time, manufacturers dare to set up 15,000 km / second in the long mileage interval also prove that their products and reliable, for the owners to bring peace of mind, ease of use experience.
