subject: Brief About Pay Per Click And Organic Seo [print this page] Pay Per Click (PPC) is an internet advertising program used on search engines, blogs for which advertisers are paid on a click done by users. There are many PPC Advertising specialists as Google Ad words, MSN Adcenter, Yahoo Search Marketing and Microsoft adCenter which are one of the largest network operators till date. Along with these major PPC campaign service providers Ask.com, Baidu, Looksmart, MIVA, NexTag, shopzilla, PriceGrabber, yandex also provide sponsored links or sponsored ads based on the keyword target with target country by advertiser.
PPC Advertising is done depending upon the bid done by the advertiser for individual key phrases or even a single word. The amount of bid is different according to the level of keyword competition and varies from all search engines. If any user searches the key phrase which the advertiser has bid for and clicks on the advertisement then the advertiser is suppose to pay the amount of bid. The minimum amount of bid is US$ 0.01 for any key phrase but then the result and positioning will be affected, the advertiser needs to pay more for any competitive key phrase or keyword.
For advertisers many search engines provide a key phrase tool to search which key phrase is used more by users which helps the advertiser to get return on investment with business products or business services expansion. When people refer to "organic SEO" (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of "organic" one step further. To such companies, the description of "organic SEO" is not limited to what shows up in the "natural" search engine results - it includes the methodologies used to achieve such rankings.
There's more than one way to skin a cat (although I must admit that I don't know the one way that everyone else presumably knows), and the same is true for achieving natural search engine results. A SEO Company usually falls into one of two camps. A "White Hat" search engine optimization company will use a largely content-based approach and will not violate the terms of service of the major search engines. A "Black Hat" search engine optimization company will use a largely technology driven approach and often ignore the terms of service. Neither approach is invalid (as I have said many times before, there is nothing illegal about violating a search engine's terms of service), and both can achieve high rankings. But a search engine optimization company that takes the word "organic" literally believes that the "Black Hat" approach is anything but "organic SEO."
Merriam Webster defines organic, in part, as "having the characteristics of an organism: developing in the manner of a living plant or animal." To a search engine optimization company, this definition accurately describes the approach taken to achieve long-lasting results in the "natural" section of search engines.
