subject: Industry Sales Of High-grade Stairs Stairs Concern Should Be How To Sell? - Staircases, High-end [print this page] Market, product prices in the high-end staircase that ordinary consumers are staggering, how to sell things so expensive? Visited several stores, such as Nanjing stairs: "do not discount such a high price to sell it?", "This does not discount the first can sell? "," No way, the customer is very fine, not to the point discount No ah! "and similar words endless. Do not sell? Why then not only do not discount that some dealers, but also improve the selling price of the fire, which is why? Key concepts, some places worse economic conditions, low levels of consumption, distributors , Sell Personnel used in the low-end products Marketing Way, the lack of high-end products, operating philosophy and operating practices, selling discount brand products are sold more than 10 years, and suddenly you do not discount how to ask someone to do that? Their heart of hearts do not believe that such a high price products do not discount to sell.
In fact, high-end consumer brands, especially in high-end Nanjing stairs sales process, through price reductions, discounts will win consumer acceptance is extremely rare. When we hear you say you are the leading brand, and said how good their product functionality, how advanced the technology there, but it finally hit a 6-7 off a look that consumers think? They will believe you thing? will believe your product quality and functionality? will not find a lot of you transmission of the disease? say the original high price buy your products if consumers know the friends around him to buy you a very low discount products, they will feel? Therefore, from a consumer's point of view, blind discount on high-end brands have great destructive. If a brand targeted at high-end, it was found that low-end stores can buy, can you believe it is high-end brand? Also believe it's the quality? So high-end brands can not just enter the low-end Building Materials Store, do not easily discount, even if a discount would also be very artistic. In fact, for high-end consumer, they are not afraid of your product you are afraid to buy Debu value. So we should believe the value of their products, should have a strong mental capacity, or even gone to prepare customers, and to do a good job communicating with consumers, as far as possible from the details of the level to be about the only way to serves decent high-end products.
How can we sell in the high-end brand products stairs, especially in steel and wood staircase brand Nanjing grade flu? How can Project Barrier product above, so that he no longer block the view of the barrier, to make them a beautiful scenery line on the road safety? In fact, for such products, selling is safe, beautiful, unique, so if you just tell the customer that we have a unique process, patented technologies, products move very artistic sense is not enough customers, because from the consumer point of view, as limited to the relevant professional knowledge, they often can not understand. The so-called patent, the unique process he does not feel, they do not care about these things, they only care about what interests them in the end point? Then how to introduce it? Selling high-end brands stairs, just as sales of luxury art, the key to highlight the following words: noble, unique, a small number fool installation, life quality, detail, experience, etc., recommended a few ideas along this time as far as possible to organize the rhetoric, then according to my experience consumers will certainly have feelings.
1. Noble. You should ask him: "many customers at home usually do?" If the answer is more, then you should tell him: "This is such a noble character of your preparation, so you fold a face." At the same time to embody a sense of this noble You should tell him what the political, business, arts and other celebrities have purchased, and can name names. In addition, if you can tell his neighbors around the name would make people feel more intimate and credible.
2. Fool installation. So this is also the exclusive luxury of the key works of art, our products simple to install and does not require the measurement of very accurate in the case of the handrail Elbow Installation was nice, no welding of the installation, make products more convenient! If they would be free to try this simple to install, let you in the shortest time possible with the least people to make the best thing! 5 . life quality. To emphasize its sense of art, life, asked to be transferred to create a stress, such as from a certain designer, inspired by a certain artistic style, will add even more value, especially in emotional language to describe more people to love, because life itself is the emotional .
