subject: Increasing Online Sales Lead Conversions [print this page] Are you getting the most from your sale leads? If you have high quality targeted sales leads you should have high conversion rates. The number of clickthroughs and conversions you get from your email marketing campaigns depends on many factors, including the quality of your leads and your marketing campaign. If your conversion rates are not as high as you would like, consider these sales tips.
Give potential customers more than one offer. Having only one promotion in your marketing email is a big risk to take, because if the recipient is not interested they will not visit your site. If you have more than one product or service, or are running multiple promotions, featuring a few that are relevant to the demographics of your sales list is the best way to ensure the highest click through rate.
You can build future mailing lists from your current batch of sales leads by offering to notify recipients of products, services, and promotions when they become available in the future. This is an easily implemented sales tactic that creates a new lead database with ease.
Make sure your landing pages are designed to capture the reader's interest, tell them the benefit of using your product or service, and allow you to generate additional mailing lists. Free offers, e-books, and email courses can be used to develop marketing lists and coupons on your landing page can result in additional sales as customers redeem them.
Only market to prospects that want to receive your emails. When you buy leads inevitably some people will not want to be included in your mailing list. Always make sure they are promptly removed. When you generate sales lists, have an opt in process for recipients to make sure they want to receive your emails. Too many complaints about your marketing practices can hurt your business.
