subject: Utilizing videos and other digital marketing resources [print this page] Utilizing videos and other digital marketing resources
Digital marketing resources are helpful for marketing professionals to utilize to promote and further a company's brand or image, especially when the resources can be used in tandem with each other.
But before even determining your digital marketing resource mix, it's important to establish your company's goals. By identifying the goals of a company, target audiences can be determined. It's important that as much as possible is learned about the audiences in order to best understand how to reach them through various digital marketing resources.
Digital marketing resources are vast and varied. Podcasts, search engine optimization, photo galleries, news releases, blogs, whitepapers, videos, electronic publications, etc., are all of value when the resource and message correlates directly with the target audience (that is, the target audience can relate to what's being put in front of them).
If it's suitable for your audience, videos are a great digital marketing resource to utilize in order to promote your company/brand. Videos not only show off your company/brand in a visual way, but they also have the ability to tell a story in a unique and vivid way. And, videos can be uploaded to social media platforms such as YouTube or Vimeo, allowing users to embed and share videos easily and quickly. Videos can be embedded on social media sites such as Facebook, or tweeted via Twitter, which can then cause the video to spread and reach more individuals connected to social media.
By creating videos that can spread virally via your brand ambassadors, information about your company/brand is disseminating and reaching a much larger audience, so investing time into quality videos is worth it. It's important, however, to make sure videos are intriguing and have the ability to hold a viewer's attention long enough that they learn the message you are communicating.
