subject: 3 Video Marketing Tips that Give Results [print this page] 3 Video Marketing Tips that Give Results 3 Video Marketing Tips that Give Results
3 Video Marketing Tips that Give Great Returns
Currently video marketing is the most popular form of internet marketing promotion because it helps people get targeted traffic to their sites. The following are some hints you can use to improve the quality of your marketing videos.
One of the best advantages of video marketing is the search engines love to rate videos heavier than other content. That's right, even better than text; videos are ranked higher in the search engines. As a video online marketer, you must advance your rankings by giving the search engines enough videos to put you on top. You can take care of this by putting keywords all over your videos. Beginning with the title of video, you must put your main keyword in the title because search engines give a lot of strength to the title for ranking purposes.
Apart from that, you can use the keyword in the transcript text of the video, since it is also spidered by the search engines. If you make it easy for the spiders to see and understand your video, then your chances are greater for being ranked. There are numerous ways you can advance your search engine ranking, but when it is in reference to your videos, you should concentrate on the text that is around them because the spider cannot crawl the actual content of a video. So don't ignore the search engines when you're creating your videos because a majority of your traffic would be coming from them.
Making the video isn't the only thing that you must do to ensure perfection; you must also edit it as well. Utilize this time to embed links, create a call to action or edit the video time. If you make about two or three edits on your video, it should make it even more professional. A simple idea that you can apply is to create your video and sleep on it. Go back to it a couple of hours and you will see things that you missed and should correct. This is just another way to make sure that your video possesses quality and has a great call to action set in place. Your last efforts will help your campaign get great returns, so don't ignore the editing part.
You should always devise new ways for your videos to be viewed by your intended market, which is why you should not forget about the power that RSS feeds can have on your video marketing campaigns. Many people want to pick up all of their updated info from RSS feeds because it makes it possible to retrieve this information all in one easy location. So remember that when you submit your new videos to internet RSS directories, you'll experience an increase in people subscribing to and searching for your RSS feed. RSS is only a form of distributing your content and because of its popularity, you should find a way to use this power for your own marketing strategy. Video marketing has worked for many marketers, and it will work for you too, as long as you take consistent action.
