subject: Geotargeting - SEO NZ [print this page] Geotargeting - SEO NZ Geotargeting - SEO NZ
In an attempt to give its users the most relevant and useful sites in response to their search queries, Google now shows different search results depending on your location. Consequently, the search result shown to a user in New Zealand may vary from the result returned to a user in Canada. This approach of serving search result based on geographical location is known as Geotargeting.
With the introduction of Geotargeting, advertisers are given the ability to target their marketing campaign to a specific group of people based on their physical locations. As a result, advertisers have full control over where their advertisements are displayed. Google Adwords and Facebook are two examples of advertising programs that render adverts based on the chosen parameters of the advertiser like country, state and city.
To faciliate geotargeted search results, Google, Yahoo and Bing developed custom search tools for each country. (e.g. Google.com.au for Australia, Google.co.nz for New Zealand, Google.co.uk for United Kingdom) This new strategy in place has changed the way SEOs approach search engine optimization. Geo-targeted SEO services like SEO NZ, SEO UK and SEO AU are now being offered. In fact, SEO companies are now specializing on SEO campaigns focussed on their locations (country).
If you have a business in New Zealand and you are targeting customers from New Zeland, then SEO NZ is the appropriate SEO service for you. SEO NZ is also ideal if you are based overseas but you want to tap into the New Zealand market. A good SEO company should be flexible enough to accommodate this requirement. But I highly recommend the services of a New Zealand SEO company as they have more networks and resources that can be leveraged to ensure the success of your SEO campaign.
So far, geotargeted SEO has significantly improved conversions of most online businesses. The fact that online businesses eying at the NZ market are able to achieved it through SEO NZ makes all the difference.
In Summary
Geotargeting has revolutionised how SEOs and businesses handle their SEO campaigns. The variance in the search result gave SEO companies the opportunity to customise and specialise on their services. But more importantly, geo-targeted SEO helps businesses to strategically tailor their campaign to a specific market, which inevitably results to better conversion.
