subject: Achieve Top Rankings On Search Engines [print this page] Keywords are the life blood of the search engines and are the primary place to focus when starting a website. You should not even purchase a domain name or buy hosting until you have a full grasp as to what your main keywords are going to be. There are many tools available to help you research what keywords are the best to use in your niche. The trick is to find one that is searched a lot, but has little competition.
Keyword density is a measure of how many times our specific keywords appear within a given text in relation to the number of words in that text. So, if there are one hundred words and your keywords appear 10 times, your keyword density is 10%. Simple.
Links are also important. But links have to be relevant ones. It is bad practice to link to as many directories as possible if these directories are not relevant to what the page is about. Better practice would be to get a few quality links. For example if your site is about language teaching, try and get quality links from directories that have to do with education.
Search engine optimization is divided into two groups: on-page and off page elements. On-page elements need, at least in general, only some checking and minor modifications. The goal is to emphasize target keywords. You can do this by placing keyword in page title, meta description, header tags, and the in page content itself.
Make sure that you include ideal and quality images in your product listing. While using images, include Alt Tags. An alt tag is text associated with images that is viewable by crawlers. Name your images with appropriate keywords.
A niche market is the subsection of the market on which a specific product is focusing; thus the marketing niche is the particular product features aimed at fulfilling the specific market needs. Every single product that is on sale can be defined by its niche market.
Niche marketing with the help of SEO Company has helped businesses and other companies in many ways in promoting their products and services. If a certain new product became a big hit to a great number of customers, it can be introduced to a bigger market.
The use of anchor text links is thought to carry some weight with the search engines. An anchor text link includes a few descriptive words which, if clicked, will take you a different website or page. The actual website address is hidden within the html code of the website.
