subject: Digital Marketing Resources: Connection to the World [print this page] Digital Marketing Resources: Connection to the World
The world is an ever expanding place with people coming and going, being connected is more important than ever. With ever growing technology, it is also easier than ever to stay connected with friends, businesses, and news. People are always looking for the next new way to stay connected and become even more so. The New Media Drivers License course offered by Michigan State University teaches students the various forms of social media and ways to use them. The class is led by two leaders in Derek Mehraban, CEO of Ingenex Digital Media and Michal Lorenc of Google. Both give insight and hands on teaching to show students ways to master this growing market.
You can get your word out with Facebook updates, Tweets, LinkedIn, blogs and many many more. Along with mediums to get the word out, the class also teaches how to get your word read. Thorugh Search Engine Optimization, you learn how to get your blogs and social media sites read. It can be done though links to other sites, key topics, and using highly used search topics as titles. Here is another article talking about the importance of Digital Marketing also.
Along with the growing number of users for personal use, Businesses are jumping on the social media bandwagon. While some are doing the basics, others are going above and beyond. Gatorade is a perfect example of using Digital Marketing to reach out to their customers. Gatorade made a comitment to their followers by being interactive and replying to questions and comments.
