subject: Using Local Video Advertising To Reach The Customers You Want [print this page] Every day, millions of ads get shown to people all over the country on websites with wide ranging content interests. Advertisers are always looking for a way to reach customers with their ads, but if you've got a small, local business, finding the ways and means to target an appropriate audience has been a problem until now. With the ability to refine data and connection location, using local video advertising to a targeted audience that is going to actually be worth targeting is now possible.
Between tracking cookies and IP addressing, being able to define a set of parameters that can be matched to a local advertiser goes from a shot in the dark to a reality. Being able to place your ad that will reach the targeted customers who would be interested and use your service is now not just a matter of luck, but a matter of fact. Being able to place ads because of acquired information means ad impressions don't get wasted on users from areas that don't apply.
There was a time when the only way to reach a local audience was to only advertise on local sites. One way to minimize expenses was to pay for click-throughs only, but that number could be skewed, so it was actually almost as ineffective as paying for impressions, since anyone from anywhere could veiew an ad. Click-throughs don't matter, since the ads are being shown only to local audiences by using the ability to refine the impressions with who is viewing the site through interest data and connection addresses. Which means, local ads can be placed on national sites and still be effective.
Real time advertising means the ad is handed to the consumer when they hit the site. This means an ad area can display advertising for any localized area in the queue, and can be used for national ads when local parameters don't get met. Static ads and banner ads only give the ability to advertise for one type of advertiser, limiting the value for both the advertiser and the content provider. Being able to connect consumers with advertising that is targeted benefits both the advertiser and the site owner. Advertisers get more value for their dollar as the ads are truly targeted, and the site owner gets a more accurate accounting of the impressions used/viewed.
Take a look at the numbers and see how effective this type of targeted video advertising will be for you. No matter if you're a site owner or an advertiser, your marketing strategy will benefit from the top to your bottom line.
