subject: Yiwu Jewelry Industry Analysis [print this page] Since reform and opening, a shrewd businessman Yiwu created a "commodity market" myth. After 90 years of the last century, the trend of the times and the great advantages of commodity markets, led to the rapid development of jewelry industry, jewelry industry, is currently Yiwu International Trade City already has the professional market, jewelry, Jewelry Street, Hing in the aftermarket, as well as sales of gold just Fuyuan Jewelry Square, engaged in production and operation of enterprises has reached more than 8,000. Combined effect of a powerful industry in the country unique and deserved to become the industry leader, so Yiwu is also known as the "jewelry capital of China."
Yesterday's success does not mean that tomorrow's brilliance. Changing the current international economic situation, market structure wavering, we should be acutely aware that a crisis everywhere, in the development of the road is still treacherous, if not the same vigilance will be submerged by the tide of the times.
The internal and external Yiwu jewelry jewelry industry, as in previous years, the business on fire, causing many people to follow suit to enter. Despite the overwhelming development of the industry, employment has reached 15 million, annual output value has exceeded 120 billion, but closer look Yiwu jewelry industry, but it is a "puffiness" of the giant, and its R & D, technology, the competitiveness of these core brands are not possess strong. As businesses vary greatly, and the operating level is not high, in the future as to speed up the process of globalization, technological innovation and accelerated product life cycles shorten, "puffiness disease" is likely to evolve into "functional" disease, or even loss of combat effectiveness.
To rely on the attractiveness of the formation of International Trade City, a large number of Chinese and foreign buyers flocked to Texas, "former shop and factory, sample order" form, so that the operators do not walk far, the product can be sold at home and abroad, it is advantage. But the ideological inertia is also created from this. As everyone knows, as society advances, business model also has been changing, a few years later, the circulation of goods is no longer rely on the market, but rather into productive enterprises through various forms of direct flows to a new model for the terminal. Therefore, the current market environment comfortable is a big skillet, however, if the yield to the temptation comfortable, stop "jumping", then the water temperature reaches a certain degree of heat, etc., attempting to escape had been too late.
After years of development, China's jewelry industry, formed a Yiwu, Guangdong, Qingdao tripod pattern. Excluding International Trade City features the advantages of radiation, Yiwu jewelry actually fledgling: From a technical perspective, but more than Canton; from R & D on the part of speaking, than the Korean enterprises in Qingdao, however. As the financial crisis intensifies, the domestic market will be more and more people to occupy.
In recent years, with the Drama constantly broadcast across China, "Korean wave" represents a kind of fashion, led South Korea to send clothes selling in China. Although South Korea's jewelry in the Chinese market has not "stir up trouble", but this cultural transmission, so that people on the South Korean jewelry awareness is very high, the combination of culture and commerce market effects arising from who can not be underestimated, once the sales channel to form , it is possible that swept the country. Presumably, South Korea, Qingdao jewelry can not be occupies a corner of the shrinking European and American markets, Korean jewelry with 1.3 billion people is bound to turn to the Chinese market.
In Guangdong, jewelry businesses are carried out within the vertical and horizontal channels outside the building, although no radiation as a platform for the global commodity markets, but the home appliance manufacturing province have great marketing capabilities. With Shenzhen, Hong Kong's financial support, as well as fashion jewelry and accessories of the advantages of high-end products in the next few years will occupy most of the domestic, high-end market.
The domestic market, "Wolves are now the beginning of" slow response, passive step by step, will lose the favorable opportunity, and so the domestic market by other enterprises designated cut and carved up, Yiwu jewelry market, the business can not remain prosperous, it is questionable.
"Winter Games" get rid of OEM abide by the rules
Continued beyond the consolidation of dominant position
Financial crisis has created the industry's "winter", jewelry business operators to change the "shop in front and factory, sample order," the rigid model, we should take the "winter" "come out", jointly organized with other enterprises to promote the healthy development of The "Winter Games." Enterprise according to its own characteristics, may choose to product research and innovation to win the "sprint", can also choose to enhance internal management and product mix "in running", but also the option of creating the brand's "long-distance running." Strength of those companies should have a more "sports" is not only deep internal strength to be both the "forcing", but also to fight for the "all-around champion," an honor to set an example for other enterprises.
Foreign trade situation reversed, just can "force" enterprise OEM get rid of the "shackles" and let enterprises since then embarked on a new development. But a short time, many enterprises lack of channel construction, marketing aspects of real-world experience, are unable to start with. I believe that as long as the careful research the market, no one company can find its own way. , No. 100 the following example, employees of small businesses do a good job market, the first "point"; two to three hundred employees of the enterprises have a certain number of productive capacity, to make a market in "line": the domestic market of large enterprises should be prepared to the full layout and the implementation of brand strategy, from the "point" to "line"; combined into "noodles." With the steady growth of the domestic economy, people will drive the pursuit of lifestyle jewelry consumption increased rapidly. Own brand, its own channel jewelry business could eventually be rewarded.
Today, some European and American countries are increasingly strict environmental requirements jewelry. To fight for a fair competitive environment in the Shin Kong jewelry companies and organizations set up under the lead of the National Standardization Technical Committee jewelry fashion accessories sub-technical committee, introduced a series of industry technical standards of products to guide and promote the industry to standardize the production, to prohibit containing harmful material jewelry entering the market. In 2008 one after another case occurred in melamine milk powder, eggs melamine cases, for all manufacturers provide a vivid teaching materials. If you do not pay attention to product quality, non-compliance "rules of the game," The result is that businesses welcome disaster. Previously, Yiwu excessive lead content in jewelry have been recalled to place the cases, companies do is decimated. For long-term development, operators are required to continuously upgrade the quality of products to eliminate hidden dangers caused by hazardous substances exceeded.
It will be recalled Shangshi 80 years, Hong Kong and Taiwan films, television series broadcast in the Mainland has brought all over the world's "bell-bottoms," Pop, and now broadcast caused Drama "Han faction Women" and hot, are demonstrated the great power of the wave of fashion culture. Popular fashion jewelry represents a philosophy of life, a life philosophy can guide, you can push one another to create opportunities for mass consumption. Yiwu jewelry industry gathered a large enterprise group, including many powerful companies. "Let the people can remove the mountain", co-sponsored a number of high-profile cultural activities is not difficult. As an enterprise can start from the product image packaging, such as celebrity endorsement to increase awareness, product demonstrations please beautiful models and network information, can be combined animation, games and so on. Industry associations can organize some cultural activities, and even integrate various resources to carry out the filming movies and television. Through various efforts to bring jewelry and pop culture combine to give consumers a better feeling and increase purchases, so as to promote the prosperity of Yiwu market.
The times are fast-growing, market structure, business model evolution taking place in time, Yiwu jewelry industry only escape from the "International Trade City" and the inherent business model, so that continually exceeded, in order to maintain long-term industry leading position.
