subject: Mobile Home Appliance Chain Wins Hard To Replace Short-term Market Monopoly - Gome, Suning, Dazhong [print this page] Zhongshan City, "May 1" Golden Week Suning's two mobile phones were sold in stores more than 2,500 units, sales doubled year on year in 2006, Zhongshan, its six stores were sold in the U.S. mobile phone more than 5000 units sold an increase of 200%, while urban multiple phone monopoly sector sales growth of five percent less. Insiders believe that with the continued excavation appliance chain, the proportion of chain stores will increase.
Appliance chain aggressively grabbing market share in mobile phones
Data show that the mobile phone market share of more and more obvious pattern of change, home appliance chain selling mobile phones are becoming the main channel. Insiders believe that with the continued excavation appliance chain, the proportion of chain stores will increase.
Suning stores in Guangzhou carrier?? Tianhe store on Oct. 1, 2006 in South China's first 3C + stores as opening. 2007 "51" Golden Week, Zhongshan Su Ning Daxin store also re-install to upgrade 3C + flagship store. Suning Appliance Assistant to the President, General Manager of South China Zhou Xiao Zhang said, Suning to 2007 as "3C construction", the full 3C + Upgrade war started, store product lines keep growing. In the field of communications products, mobile phones and accessories, ornaments are Suning the main direction of line extensions.
It is learned to improve 3C products, especially sales of communication products, is the new country the United States group "of business strategy and the steps the new group" an important component. Gome stores in the capital and resources to tilt, and to promote communication upstream with the manufacturers and network operators, strategic cooperation. Through the purchase and distribution, underwriting custom and so on, and strive to share accounting for sales of communications products to reach more than 18% of total sales.
A Nokia Zhongshan agent said, "white goods stores in secondary cities in many stores, the attractiveness to consumers is also very large." Composite goods home appliance stores strong, and strong home appliance chain In negotiations with mobile phone manufacturers more emboldened, can greatly to bargain, since most of home appliance chain share of mobile phone sales continue to rise, not only threats to other channels, but also to feel the upper reaches of the handset manufacturers that the weight of the weight class store.
Is still hard to replace short-term mobile phone monopoly agency
Learned, in the Gome and Suning stores and most prominent over the counter are Nokia, Samsung, Sony Ericsson, Motorola and other major international brands occupation, not only selling the phone variety, and prices are lower than the phone monopoly agency Some, even unlisted new on display here. Store say, these mobile phone manufacturers to appliance stores with the momentum to improve their product's influence to promote its effectiveness is also under consideration. In the mobile phone chain stores, specialty stores, in addition to these major brands, there are a number of brand influence a relatively small domestic mobile phone brand mobile phone manufacturers of these products on the appliance store if easily be overwhelmed, from specialty stores purchase mobile phone users will be more careful to listen to sales personnel, and therefore more likely to accept some new brands and products.
Zhongshan Suning Marketing
a person believes that specialization and large-scale mobile phone retail outlets in the future the two most important competitive factors in the core, with specialization and scale advantages of channels will be able to gain a place. From the market development trend, home appliance chain and operators operating rooms, specialized stores with specialization, scale and brand advantages, or the three pillars of the current situation.
Mr. Gao Zhongshan local mobile phone dealer that incursions into the mobile appliance stores sales channels, the phone monopoly agencies must share decline, but still will not be replaced shortly. In his view, looking for differences in products and services operation will be the development direction of mobile phone monopoly agencies, Biru flagship high-end mobile phone, or do personalize the phone's display experience store, you can also play the professional advantages of mobile phone service. Moreover, the different strength of cell phone manufacturers will choose different channels to highlight the characteristics of their products, home appliances stores and then strong, can not fully replace the other distribution channels, mobile phone manufacturers based on their own conditions and what they want.
