subject: Direct Marketing Manager: You Beyond Direct - Direct Selling, Avon, Amway - Hairdressing Industry [print this page] With the external environment, the gradual recognition of the direct marketing, more and more concerned about the direct selling business this model, or even transition to direct selling companies, which promote the direct selling industry demand for qualified personnel increased sharply. Particularly good direct marketing manager, worth more than a million. And traditions of different professional managers, direct sales manager good is gravely deficient. Meanwhile, the direct selling enterprises and direct trust between the manager, but is also considered very low.
Direct marketing manager "original"
Then, the current environment, both domestic direct selling industry managers what type? Through the analysis of the entire direct marketing environment, we can easily find the current domestic direct sales managers are mainly the following types:
1, from foreign well-known direct selling company executives, such as Amway, Avon and other cross-border direct marketing giants. From overseas, with highly educated; years of direct senior management experience; years, large multinational companies to help develop the Chinese market has accumulated a large number of personnel resources, especially good government relations; annual salary is generally a million; these are such direct marketing manager's characteristics and advantages.
2, by the successful transition from the direct dealer manager. Direct marketing manager with the first comparison of such managers from the level of education, comprehensive quality management experience, teamwork capacity, long-term strategic planning, thinking and so obviously vulnerable, but more familiar with the marketing environment, the local field experience rich, can be grouped into "guerrilla" Legion.
3, from the traditional industry executives to switch from the manager. The manager has extensive experience in corporate management, and long-term concern about the development of direct marketing industry, focusing on corporate strategy, long-term planning, but the lack of direct industry experience in actual combat since they deal with things to Poxian flexible enough to reflect insensitive, requiring a longer adaptation period.
4, who is the boss (investor) and the direct manager of the identity of the person. This type has divided into two, if the owner is very familiar with the direct selling industry, would be more in the operating smoothly, otherwise, is cautious, need to charge a number of twists and turns.
Over several types of direct marketing manager direct marketing companies throughout China, but actually in the business environment play an important role, leading direct selling companies to "nirvana" and trivial. In the management process is not overly dependent on direct sales of this model while ignoring corporate strategy, corporate culture and institution-building, direct sales company that is unable to communicate with the owner of a benign result of waving a consensus strategy. Since the industry's first burst House Industry Co., Ltd. Shenzhen Neptunus Neptune Health House Fan Yu Lin CEO since he took office 88 days after the sudden resignation, direct marketing manager jobs frequently news constantly, which strongly impact on the image of direct marketing manager, direct sales manager the quality of the gradual often criticized by outsiders.
Quality direct marketing managers fault, and domestic business school of the absence of direct marketing not unrelated, but also, and direct sales manager impetuous, arrogant attitude and poor compression and quality issues are closely linked.
In the United States, South Korea, Japan, the direct sales market has been very mature in their country's business school marketing professional, and at least there will be more than 20 hours is to teach the content of direct learning, but no major companies in China College notes that this field blank in the business of teaching. This lack of education caused most of the domestic direct sales manager out of the market line Mang Fu hustle, lack of a systematic discipline based on knowledge and experience in analysis and synthesis, so that these direct sales staff in the process towards direct marketing manager , the difficult to break through concepts, ideas on the bottleneck, and thus can not be a good understanding of corporate strategy and culture. And frequently change jobs, vanity role, together with immature external environment in which a number of direct sales manager insurmountable emotional disorders, and thus stopped.
Direct managers to go beyond direct marketing?
With the direct market is gradually mature, direct marketers are increasingly rational, they gradually recognize that traditional direct sales companies and other enterprises in addition to different marketing model, more in the corporate culture, system and mechanism there is considerable difference and conflict.
