subject: Search Engine Optimixation for Your Website [print this page] Search Engine Optimixation for Your Website
Search Engine Optimization (SEO) is incredibly useful in order to successfully market a business' website. Between keywords, tags, text, and titles, SEO can move your website up in the search results. This is extremely useful seeing as the majority of search engine users only look at the first 10-20 results that show up in a search. Therefore, when designing your web site, it is important to keep SEO in mind. This can apply to the title, key words, tags, images, image alternative text, main text, and overall design. All of these factors can have a large effect on how your site will show up in search results. Each of these are specific as to how many words they should contain and which tags are included. SEO is also a great resource because there is not an additional cost. Some other forms of search engine marketing can cost the company a lot of money, however SEO does not cost anything other than paying the people involved in setting up the website. This is key especially for small businesses because they can maximize their reach for a minimal cost.
Ingenex Digital Marketing is the company of one of my class's instructors. The following link brings you to a guide that explains some basics about SEO: http://www.thedigitalbus.com/seo-guide-basics/
SEO is key in marketing a business' website. By moving up in the search results, the website will ultimately be viewed by more people. This will bring in more brand awarenessand this can eventuallyresult in more income for the company.
