subject: Whats The Use Of Search Engine Marketing [print this page] Whats The Use Of Search Engine Marketing Whats The Use Of Search Engine Marketing
The internet is full of websites for various companies and businesses. Each company will target a different market and offer different products to that market. It seems that these days, if you do not have a website, then you are out of date and old fashioned. The problem with this idea is that your website can easily get lost in the crowd. This is where search engine optimisation comes into play.
Every single website needs to have search optimisation of some description done for it. Google runs and algorithm which examines the links to each website on the internet and decides how good the quality of the website is. Once that has happened, the website gets assigned a page rank of between n/a and 10. The higher your page rank, the better. When a search on a particular keyword is done, pages that Google's algorithm picks up as having the best links and highest quality content are displayed first, with the other pages following in descending order of relevance to your search. It is the goal of search engine optimisation to increase the page rank and links to your website.
Search engine optimisation is keyword specific. The best keywords to target are the ones that are most relevant to your company and have a good level of demand. There are software programmes available which can find this information for you so that you can choose your keywords wisely. The keywords you target will vary according to the country you target and what language you do the search in. Keywords that are popular in one country may have virtually no search demand in another country, this means you need to be very aware of demand when selecting keywords.
Once you have chosen your keywords, you need a competition analysis. This will tell you what the first sites in a Google search for a specific keyword have done to get ranked so highly. They may have a few targeted links and a good page ranking or they may have been given a lower page ranking and made up for it in lots of links. This will give you an idea of what you need to do to rank alongside these sites.
Once you have decided what the target is going to be (this is generally getting enough links as it is easier to generate links than to improve your page rank), you need to reach this target. There a number of strategies to make your site more visible to Google. You can generate links to your website or you can redesign your website in such a way that Google finds it easier to read and rank.
Search engine optimisation does not show its results immediately. Google is only able to index sites so fast. The speed of Google's indexing is further complicated by the introduction and removal of websites on a daily basis. You can expect to start seeing ranking changes in your website after two or three months. Naturally, if the keywords you have chosen have strong websites targeting them, it takes longer for the effects of search engine optimisation to show. Conversely, keywords that have little competition may only take a few days or weeks to start ranking well. Do not lose heart, your hard work will eventually pay off and you will have the pleasure of doing a search for one of your keywords and seeing your very own website appear on the first page of results.
The results of search engine optimisation are very dependent on how much work is put in and what keywords you decide to target.
