subject: Comment 15 Hdtv Consumer Brand Suning Than Grind - Su Ning, Hd, Flat - Hc Network Appliance Industry [print this page] 2006 flat panel TV consumer evaluation activities in Beijing, Shanghai and Guangzhou started a comprehensive
To recommend to consumers high-quality flat-panel TV products, the China Electronic Chamber of Commerce organizations, the Chinese appliance market joint Research Group, Suning's support, "2006 flat panel TV consumer evaluation activities" were Suning Appliance in Beijing, Shanghai and Guangzhou to carry out the flagship store, the event attracted TCL, Xoceco, Changhong, Hisense, Sony, Panasonic, Sharp, Samsung and other brands of 40 domestic and 15 flat-panel TV participation balance. Many consumers will be based on the appearance of flat-panel TVs, visual quality visual experience, to Shen Ping flat TV spot scoring, evaluation results will guide the right flat-panel TV purchase consumer trend.
Wang Ning, vice president of China Electronic Chamber of Commerce that the domestic flat-panel TV market in 2006 remains a strong demand, annual sales are expected to reach 500 million units, flat panel TV has become the highlight of this year, the biggest home appliances market. In promoting the popularity of flat-panel television consumption, home appliance chain stores play a positive motivational impact, at present, a city of flat-panel TV retail market channels, the ratio of home appliance chain has more than 70%, in Beijing, Shanghai, Guangzhou and other major cities, the figure is as high as 80%. Suning north China region president Fan Zhijun management headquarters told reporters in the flat-panel TV prices continue to fall overall market background, flat-panel TV has become reality Civilian consumption, in the first half, only Beijing Suning Appliance has sold 50,000 flat-panel TV sets TV sales accounted for 90% of total sales compared to same period in 2005 increased by 200%. Reportedly, the "51" Golden Week, the day only on May 1, Beijing Suning several major chain store sales of flat-panel television at the same time breaking 30 million, which more than tripled than usual are expected to "11" Golden Week flat-panel TV sales will be greater breakthroughs.
Chinese appliance market experts Lu Renbo joint research group, said consumer market in China, the rapid growth of flat-panel television behind the brutal competition in the market but could not conceal his fast updates and product technology to bring the crisis, 2006 the development of flat-panel TV market in China is no longer simply follow the "bargains" principle. Appliance discussion group findings showed that with the rapid expansion of flat-panel TV market, price competition tends to bring prices of consumer psychology, consumer behavior mature in 2006, competition in the market has been flat from a pure price-sensitive to changes in technology and the quality of the contest. Consumer evaluation activities carried out from the TV performance and design quality of these consumers can directly experience the visual difference, determine consumer acceptance of flat-panel TV products, which will help businesses establish a TV-centric consumer demand and product design manufacturing philosophy. Changhong, which also fully reflects the "look and feel is the standard" concept.
Billions in flat panel TV market has attracted major color TV giants have invested huge sums of money, put their own high-definition standard, color TV giants is debating whom is the real definition. It is reported that the upcoming national high-definition standard January 1, 2007 into effect, one of which is the LCD and plasma HDTV if you want to as its target to reach 720 lines resolution, showing the ratio should be 16:9, "the standard usually means that the physical resolution to 1366 768. in the end how consumers view high-definition picture quality TV for their own high-quality enjoyment of life is essential to accelerate high-definition television to promote understanding of the problem. The evaluation organized by the China Electronic Chamber of Commerce China's home appliance market research group and the joint investigation jointly held Suning Appliance, which the consumer high-definition flat-panel TV intuitive feeling is an important part of this evaluation, the real high-definition television to consumers involved in the assessment. In fact, The evaluation activities will become the mainstream flat-panel TV market, a "poll."
Lu Renbo according to experts predict, at this stage to participate in competition in the domestic flat-panel television market more than 40 brands, with brand, quality, price and service competition, flat-panel TV in the last 1-2 years The number of brands will also be reduced, the selection of Hitachi, Pioneer and other Japanese brand not owned flat Shen Ping, fully proved the judge. The strong competitiveness of the domestic market, "15" brand than the visitor, will ultimately win the paragraph out of 10 high-quality flat-panel TV. According to reports, this flat-panel TV consumer evaluation results will be July 8th China International Consumer Electronics Show "in 2006 digital flat-panel TV market in China Development Forum" announced. "2006 China Development Forum, digital flat-panel TV market," as the domestic TV industry, a major event, will attract a number of TV manufacturers and distribution companies to participate.
