subject: The Way Forward: Email Marketing [print this page] The Way Forward: Email Marketing The Way Forward: Email Marketing
Have you ever wondered why email marketing is becoming the preferred choice among many marketing strategists? Before the advent of email, business people exchanged postcard printing. Business owners made postcard templates regularly so as to send a greeting or thank you note to their target clients. Print postcards before are THE marketing tools that allow you to be more personal when reaching out to your potential clients.
Today, however, emails serve as the link towards successful businesses. It is one the more popular means that a business owner connects with his or her customers and prospective clients. In fact, even those that you don't even target for your market you can always send an email just to let them know that you have something that may be interesting to them.
Read the following and be convinced that email marketing indeed has its advantages.
Direct. Email is as direct as any marketing tool can be. It lands directly in the inbox of customers of potential clients, unless, of course, it falls in the spam inbox. If it lands in the regular inbox, there is little chance that your recipient will miss it. In fact, most social media networks reach out with their messaging and invitations to engage potential clients via emails.
Attention Catcher. Emails are a fantastic attention catchers. Your emails subject serves as the hook. Be sure however, to develop catchy subject lines. Be inventive. Be imaginative. It should not scream like when people use all caps to avoid losing or scaring your potential client away.
Undivided Attention. Like full color business cards, emails have the power to get the full and undivided attention of its target reader once you get your reader to open the email or its attachments. If you can maintain your reader's interest, you have successfully overcome the most difficult obstacle that is, to engage your readers. There are several ways to do this: you can involve your reader into the story; you can give him or her something of value; or, you can offer enticing marketing gimmicks, etc.
Private and Confidential. An email remains a private conversation between you and someone else. It is not a public statement you make in front of everyone else to draw attention or make yourself look good. An email is like inviting someone you meet at a party to come and talk to you in a separate room.
Familiar. An email feels like a familiar place. While all kinds of undesired intruders can get access to it, an email still feels like a personal, intimate place where important stuff that needs to be checked quite often pass through.
Interactive. Print business cards are the preferred way of engaging customers but emails provide anther medium to establish communications. Notwithstanding the bad use that much direct marketing has made of email for its campaigns, emails remain a full two-way conversational medium. You can use it to fire out announcements, promotions and news of all kinds, but unless you use the email's innate ability to let two parties have a conversation, you may be losing one of email's key strengths.
These reasons seem to be good enough to justify your objective of engaging your customers or potential clients through the use of emails. So use the email now and send one to your target clients right away to make them feel that you care enough to send them the very best personal communication tool.
