subject: Cartier Ceo: President Not To Look For Another Opportunity To Do - Cartier, Jewelry - Jewelry [print this page] When asked, "Run" when the motivation and momentum, a very concise answer to Bernard, "Cartier is the only long-legged monster with 10." He pointed out that, to the much larger rivals win market environment, we must take the lead in another shot before action.
"The emperor's jewelers, jeweler's Emperor", in the kingdom's top jewelry brands, the domineering, revealed a noble is addressed in only grant nearly 160-year-old Cartier (Cartier) party is up to its name go: in their long list of clients, the eyes full of royal family members countries, celebrities.
Recently, global president of Cartier, Bernard? Fornas to Shanghai, due to busy, he had to chose lunch interview. "What is the problem though ask it!" A silver haired Bernard looked hale and hearty.
"10 legged monster" good false start
Bernard has been nearly sixty, each year more than half the time traveling around the world, but he never gave up, "speeding" the fun, given the chance, he would enjoy the pleasure of driving fast ASTONMARTINDB5.
As Cartier and Tiffany, Boucheron jewelry giants such as all the world's five landing China, who aspirations to the Chinese market has become a major problem. Bernard had a well-thought, "only five other stores, we already have 30, and this is the false start 15-year advantage."
When asked, "Run" when the motivation and momentum, a very concise answer to Bernard, "Cartier is the only long-legged monster with 10." Metaphor may be that this resulted in unexpected effect, Bernard his first laugh up??? jewelry, top jewelry, Watch , Leather goods, Lighter , Perfume , Writing Supplies , Glasses , Scarves And the gift is Cartier's "10 legs," and every single product Consumption All amounts are rising.
Today, Cartier has been in China 11 Watches Distributors and 18 counters, this pace is a lot of Luxury Temporary license can not match. The first company to enter the Chinese market a few years to pay "tuition fees", Bernard refused to talk about "everything always have to look forward, not too concerned about has happened." He will be more willing to talk about "10 leg monster" in the next step ??? seize the Northeast market.
"Survey shows that over the past few years, to Europe and the United States to buy fine jewelry for tourists, many from northeast China. We want the market with much larger rivals in the win, we must take the lead in another shot before action . "
As the world's second largest luxury goods group Richemont Group, the first brand to enter China, Cartier is now greatly encouraged by the success of the brand with the morale of the door.
Dragging a romantic long distance love
Order to narrow the gap between Cartier and the distance between China, Bernard stressed, "We have 28 designers, ranging in age from 22 to 50 years, ranging from China, India, Germany and other countries. They are good at from the culture of many countries Arts In order to seek inspiration, with China a big influence on them. "As early as 1888, Cartier started from the Chinese lacquer ware art for inspiration, for design gilded jewelry box, Hong compact.
Cartier China's favor, the luxury brand in the few can match, Bernard described it as "a romantic and lingering love marathon."
From the new PA SHA series to the classic PASHERE series, have this "love" stamp, especially in last year's "Kiss of the Dragon" series, characters, dragons, flowers window, Ruyi Chinese fairy figure even in a perfect harmony of all the form of jewelry in its design.
Some say that Cartier is designed to play the China card, is with the consumer "Tao Ci." Although, I love China Ceramics , Cloisonne, Root But Bernard or "righteous" to deny this claim.
"Cartier will Service , Marketing, and so cater to the tastes of Chinese consumers, but our design is globalization, which does not specifically cater to the consumer countries. Example, will be launched next year, Cartier inspired by orchids for the new series, this flower of China, the French people like. "
