subject: Home Appliance Chain Giant Risking What Exceeding Shop - Home Appliance Chain, Information [print this page] Mirror adding that know off the peak of the upcoming stores, but
Home appliance chain Giant risk or braving the crazy customs shop shop
Part of Beijing's giant home appliance chain store is a loss frequency. But the giants were also enthusiastic to shop, is to increase the number of through their own stores, forcing opponents off store probability increases, the
Competition Squeeze out competitors. "Recently, the domestic appliance industry, a senior research
Expert Liu Buchen, giant home appliance chain in the analysis of the causes crazy shop pointed out that channel is the capital. No longer profitable for the stores, home appliance chain can resell and earn money.
Home appliance chain shop in Beijing continues to accelerate
Following Suning , States United States , Sized each other on the store layout Jie Duan, staged war of words after last week, these large chain store giants announced they have opened a shop playing war.
11 15, Suning Electric Fan Zhijun, director of North China in the Beijing Asian Games Village in northern stunned the world when it opened shop: "Beijing ring too many chain stores have been a bubble." Fan Zhijun, said home appliance chain giants get together around the ring shop, in three or four years ago, the market needs, but with the chain ring region
Marketplace Surge, the "bubble" has taken shape. Particularly in the North Third Ring Road store does not profit the most. As early as the beginning of this year, Suning Appliance enacted the "break the ring bubble" of the "Beijing North chain strategy", to build stores to large communities. 7-8 months this year, has been staged in the capital of two large communities in northern and Tiantongyuan Wangjing shop, solve community residents to travel long distances to buy electrical problems. "Asian Games Village Shop is Suning challenge 'North Third Ring Road bubble' of practical action."
Coincidentally, the same day at the same time, Dazhong Electric announced that three new stores opening. The three stores are near the East Third Ring Shuangjing Lianhua stores, West Fourth Ring Road in the vicinity of yuegezhuang shop and Nancheng Fengtai North Road shop. In explaining the "great business", the general manager of Dazhong Electronics North Branch Jiayao Yong said, "IT digital, medium and large communications products market is the driving force behind the expansion." Gu Yaoyong that the law of development from the industry, Zhongguancun, Beijing played a very busy sea Long, Dinghao etc.
Computer City and in the complex, Jin Feihong, etc.
Mobile Should gradually decline until the demise of supermarkets, home appliance chain store function stores will be replaced.
"States United States in 2006 than this year, double the number of shop." November 16, Zhaobao Min, general manager of Gome Beijing branch showed the "Gome's 2006 White Paper on the new network development," said the United States in Beijing next year, the country door the number of stores will be based on the end of this year to double in 40 to 75? 80. "States United States the next step will be to open a large store shop program-based." He disclosed that Beijing Gome strategy in 2006 will focus on the single-store building, including building area of 59 sq m to 10,000 sq 5000 meter-level stores in Beijing and China-level stores, 18 area of 10 thousand to 15 thousand square meters in the Asian-level stores, eight area of more than 20,000 square meters of world-class stores.
Loss To Open Suning Fan Zhijun on the "three-ring bubble theory" to explain to reporters, focused on "ring shopping" home appliance chain stores in Beijing, of which 30% are null and void store (not profitable stores). Country
Hair Announced the "White Paper" deeper Secret: Beijing home appliance chain stores in certain stores accounted for the total loss of stores has reached 45%, 65% or higher.
But learned early this year, a total capital of 80 home appliance stores, to November reached 114, the end is expected to approach 120. Within one year by 40 home losses have to shop. States United States the "White Paper" that the demand for home appliances according to the estimation of Beijing, Beijing, the home appliance market can accommodate up to 150 stores around the number should be. However, currently the major home appliance chain giant
Planning Perspective, in the city of Beijing will be more than 200 home appliance chain stores, its intensity far exceeds the necessary. Beijing appliance stores next year is bound to encounter close tide.
Dazhong Electric Gu Yaoyong analysis pointed out that Beijing home appliance market of 300 billion per year market space. However appliances
Sell The average profit has fallen to about 8% of manufacturers and
Dealers Assessed to give to several
Appliance Retail Giant's profits less than 10 billion yuan, according to the country if the United States, predicted that next year's Beijing store the total number of household appliances will break 200, then the average annual profit per store of only 500 million. This case is not enough for some shops to pay the rent. GOME Zhaobao Min said, "This means there are two results: Some companies were unable to reach next year's store opening program; new store openings closed when the old shop."
Weekend, is known as home appliance chain is the most profitable day of the week. But the attached three weekend's Wukesong shop in Wing Lok salesperson to see the number of scenes are far more customers to nearly 10,000 square meters of store desolate.
