subject: Digital Marketing: THE Ultimate Marketing Resource [print this page] Digital Marketing: THE Ultimate Marketing Resource
In today's rapidly growing world of social media, digital marketing is quickly becoming the dominant force in marketing communications. Digital marketing, especially with its growth and increasing popularity over the past few years, has tapped into the internet, mobile, and other forms of interactive communications allowing for two-way communication between the customer and the brand. Digital marketing has revolutionized the marketing industry through providing a way to track consumers interests and link directly back to the customer to create a personal and customizedrelationship between them and the brand. Digital marketing also proves to be extremely time efficient, allowing marketers to reach consumers when they want to, losing no time in sending targeted information to the consumer reflecting the marketer's online profile or other digital vehicle.
Today, digital marketing via the internet is on the forefront of the digital marketing realm, with popular resources such as Facebook, Twitter, and the blogosphere. Marketers can create customized Facebook brand pages featuring news about new products, company information, events, deals, contests and other industry news appealing to the consumer. Fans on the page can comment, like, and recommend the page to friends. The interaction between facebookers and the marketer creates a highly trafficked hub for the brand, but also a sense of personal connection between the brand and consumer as they communicate weather it be through comments or special offers. Personally, besides using Facebook to connect with my friends, I connect to company fan pages. This not only allows me to stay current with company news, but it's a quick resource to accurate information that I have found to be extremely helpful in as I embark on the job hunt.
Twitter, since it's introduction to the digital world a few years ago, has taken off. For a marketer, Twitter is great for gathering opinions about a product, breaking news to the public instantly, augments customer service is used positively even when addressing criticisms, and can help direct followers to other social media outlets the brand is linked to. For the individual social-medialite, Twitter is, once again like Facebook, is great for connecting to marketers and brands of interest. It's a great networking tool and the opportunities to connect with people are endless and beneficial.
Blogging, although it has been around for awhile now, is proving to be a powerful marketing tool that more and more companies and individuals are embracing. Marketers looking to further enhance their social media campaigns or the individual seeking to market themselves can benefit in...well too many ways to count. The really good marketer's blogs are made up of several dedicated employee bloggers and they include topics that are related to the company, but also topics that interest the reader outside of company news. The main goal of any business that blogs is to create value for their readers. The best business blogs are the ones that do not intend to market themselves, but end up doing so indirectly by providing interesting content for followers to read and in turn get people talking about the blog...aka word of mouth advertising for the company. A strong theme and a personal connection with readers through employee videos and personal outlooks on topics also make a marketers blog successful.
Whether you are a world-wide brand, a Big Ten University, or an individual looking to market your talents digital marketing is THE social media resource to seriously consider tapping into. If used correctly, digital marketing can reach an enormous audience of potential consumers and draw consistent traffic to the digital resources you set up. Digital marketing is the new way to market and communicate...time to hop aboard the social media train headed towards creating two way communication between marketers and consumers and building relationships.
A great site to check out for additional digital marketing resources, social media tips, and articles is the MSU New Media Drivers License Course. From blogging to effective tweeting and SEO advice this site has it all.
