subject: Foreign Home Appliance Enterprises To Upgrade The Wolf Eat The Lamb For The Drained Lamb - [print this page] In the primary text in the story of the wolf and the lamb, in today's world
Home Appliances
Industry played in the true positive, but different in nature. MP3 price of 79 U.S. dollars one was taken away 45 per royalties, net profit of 1.5 U.S. dollars of Chinese enterprises, the profit ratio of 30:1;
DVD
International market price has fallen to 30-40 dollars, and our DVD business has to pay royalties on every DVD 15-20 U.S. dollars, which led to Bai Yujia DVD bankruptcy. In which we see, and now the wolf is not a glib tongue and a one-time treatment of eating lamb, but, as landlord, master, or receive the same blood bank blood, slowly drained lamb, and lamb are eaten by nature , which eat up to one-time cost-effective than more. Currently outside the household electrical appliance enterprises in China and and mom is the relationship between Yang Bailao.
Chinese household electrical appliance enterprises can really ever when Yang Bailao it? Of course not. But how do we get out of this cycle it? This requires from the world's appliance industry history, current situation talking about, and walked the streets of Chinese enterprises to make all the decisions that anticipate turning over the road.
From triumph to the world's household electrical appliances are in their prime
100 years of history of the world's household electrical appliances, writing the story too much like a large book.
World household appliance industry can be divided into five academic departments, namely the United States Department of the European system, the Japanese system, South Korea, the China Department. United States, Whirlpool, General Electric, Europe, Siemens, Electrolux, Panasonic in Japan,
Sony
, Sanyo and other large household appliances enterprises 7, South Korea has Samsung and LG. Analysis of these household appliances enterprises, in addition to the core area, they really non-related diversification shocking. General Electric re-marked in Beijing
Olympics
Council water project, she also involves power system to the air from the engine, from plastics to lighting, from financial services to 13 e-commerce business, each is a global leader in 2005, created a 16.8 billion U.S. dollars profits, while the appliances currently depends mainly on OEM, "living", such as double-door
Refrigerator
Samsung is manufacturing for GM in the appliance industry experience as Six Sigma enough to ensure reliable product quality, and can not be ignored is that Samsung OEM through to the general, on the refrigerator door manufacturing technology and manufacturing processes have a strong accumulation, is leaps and bounds throughout the refrigerator business. Europe, Siemens and Bosch in the 20th century 60's set up jointly by Bosch - Siemens is currently Europe's third in the world
White
Brand. Behind far more than their home appliances, Chinese President Hu Jintao 2005 visit to Germany, Siemens brought a big packs to Chinese companies and Siemens signed a 690 million euros, or nearly 6.56 billion yuan contract with Siemens to provide China with sixty High-speed trains, this advanced high-speed train railway in China in the future can be hurtling speed of 300 km. Bosch is the world's largest manufacturer of power tools accessories, but also to provide for the Mercedes Benz
Fitting
Enterprises. In 1995, Changhong, China launched a price war when there is an article "Toshiba rockets can lay Changhong Red Sun", where we see Toshiba's military background and is involved in today's Toshiba elevators, transformers, medical, simulation age technology boss of Sony in 1989 to 3.2 billion U.S. dollars on the acquisition of Columbia Pictures into the audio-visual industry, without exception, Japan's seven major household electrical appliance enterprises involved in addition to other areas of home appliance industry, and its generous for Chinese companies can offer. Samsung is already the world's top five shipbuilding, LG oil is the world's largest petrochemical enterprises.
Many enterprises have set foot in non-related diversification, there are a variety of reasons, technology and brand spillover is an important reason. Mastered the technology and brand the two double-edged sword, so that enterprises have a strong capital base, efficient business operations management system, beyond the specific business of the corporate strategy, business savvy screening strategy, a strong corporate culture and a good environment for capital so many enterprises to diversify into a number of areas of interpretation of "specialization."
External reasons, such as home appliances thin profits, and other lucrative industries, the Government in order to protect their core business security or political needs superpowers to vigorously support the rapid breakthroughs in a number of companies to present and future for a long period of industrial fields. Among Japanese companies during World War II made war profiteering, and also by the United States assistance in the field of basic science and applied technology can be quickly converted into, such as refrigerators, televisions, video recorders and so is not the first Japanese invention, but was quickly applied to the Japanese and industrialization, coupled with Japanese technology is the King of strategic thinking, Japan and other non-related appliances in the field has accumulated a large number of advanced application technology.
