subject: Germany And The United States Pula Hardware Retail Market In China Wants To Open Up [print this page] With the market development, material suppliers, and semi-finished products suppliers must focus on advocacy. Intel chips do, but it is omnipresent in China's advertising. "The same is true hardware manufacturers, only your high-end market awareness, you will be more professional customers use your products." The words from the Berndfaher, we easily see that a typical US-German group Pula thinking, apparently under the influence in the Chinese market, a qualitative change.
Germany and the United States is the world's five hundred Pula Enterprises, a global leading hardware supplier, to enter the Chinese market for several years, but still not as widespread consumer awareness, and even less influence than power greatly inferior to their competitors. To this end, Germany and the United States Pula made this year a major strategic shift, they have changed their professional clients only re-sales model, starting from the month end face of the brand, for consumers in a short time so that more recognition know that the United States Pula, thereby increasing the product's market share.
To open up the retail market
Germany Mepla-Alfit (U.S. Pula - Aerfeite) Group, part of Germany Wrth Group, the world's top 500 enterprises, which in 84 countries with 370 companies, with annual sales of 7.7 billion euros combined 77 billion yuan. But is such a big company, in the end markets of consumer awareness even greater than Blum, Hettich so much lower, while the United States as a world-class Pula hardware brands into China 20 years ago.
In response, the United States Pula Group China president Berndfaher frankly admitted that this situation is the Pula against the U.S. policy failures in China's market, so there will be a major strategic adjustment.
Berndfaher said adjustment refers to the United States in addition to doing engineering and Pula cabinet and furniture maker by sales to consumers, the store will be the way to face the consumer end.
According to him, now part of the U.S. building materials supermarkets Pula is in talks with the United States Pula want to brand boutiques, or stores the way to more market end consumer brand image, quality and use of the display.
