subject: Poor Response? Improve Your Sales Message [print this page] Powerful sales copy, will get people to follow your objective, writing in this fashion is not as hard as it seems. Keeping your message specific, clear and helpful is first and foremost.
To stay on track with the message, and do so in a way, which is engaging, and interesting, does require some forethought from the author. Research your topics and keywords first, and get helpful information your reader will find of interest to them. People like to learn the kinds of things, which prove helpful to them.
Information which they can use to make their lives easier, make them more money, or improve their status among peers, is always helpful. Target your words directly at your reader interests, and they will gladly continue reading your copy. For example if you are, an affiliate and you want to make your sales page more effective, simply offer the prospect something besides your affiliate link.
Write an in-depth review, highlighting the basic benefits the product or service will give them. Doing so will give the reader a reason to want to buy through your link. You have helped them make an informed decision, and done so in a fashion, which appeals to their need. It is very effective to show consideration for the visitors interest, as this gives them a reason to want to buy from you. Did you know that over 95% of Web sales pages, fail miserably in doing the job of making sales?
There is a huge reason for this. Many people think that because they may know the product or service they are trying to sell, they are more qualified to write the sales copy, than a professional copywriter. Knowing the ins and outs of a product or service is vital to be able to write about it, but this is not what makes the sale.
90% of what compels people to buy, can be found within how the message is presented. When your sales message targets the reader's interest in a personable way, and engages their emotional appeal, it becomes genuine to them. People like to feel as though the sales page was written to them, as in the way a friend would give a favorable testimony about a product.
Let your sales page message present the benefits clearly, without using hyped-up claims that greatly damage credibility in the eyes of the reader. Avoid exaggerations at all cost. Write your sales message as though you were talking to a friend, and use simple easy to understand language. Use vivid word-picture style writing to enhance the visitor experience.
Keep your writing in a style and voice that people are able to relate to. Do not confuse your reader by offering to many links to other sites, as they may opt to go elsewhere, and your sale is lost. By using the insights contained within this article, you will be able to ramp up your response rates from your readers.
