subject: Cost Effective Market Research Service Provider, Bangalore, India [print this page] We provide end to end market research services to clients in Uk, US, Canda, Singapore and Middle East. We firmly beleive in high quality, timely deliverables.
Premier Global Market Research Company " Meltdata Business Solutions" started its Data Processing Operations in Bangalore. The Company has Initailly started with a headcount of 100 at this centre.
Company Spokesperson Gave a Glimpse of the services offered by the company which are as follows.
Data Processing:
Data Management
Data management can be viewed as a process of managing data as a resource that will help to analyze trends, relationships, behaviors and patterns in order to provide information and insights pertaining to a particular problem / study in question.
Our Scope of Services includes:
Data validation - Checking for data inconsistencies, survey errors, forced-coding
Data reformatting - Arranging data in a particular format and layout for tabulation purposes
Data de-rotation - De-rotating the data and fixing it at specified column positions to help tabulation
Data back coding - Back coding of open ended data to closed end
Data Preparation - Data merging, identifying and rejecting invalid respondents, generating different types of data files, etc.
Weighting - Treat respondents as representatives of total population, correct the biases that build up during the survey
Open Ended Coding/verbatim/Textual analytics:
Verbatim responses are an integral part of the market research which needs to be accurately coded since it provides more breadth to respondents opinion. They reflect the true perception of the respondent. Open ended responses are coded with domain expertise to measure their implicit and explicit meaning. Tools like ascribe, other automated OMR for paper based coding are also used.
Scope of Services:
Assignment of open ended and "other specify" data into a custom developed code-list resulting in quantifiable responses
Data Collected may be available and stored in various database formats: Excel, Access, ASCII, .dat, etc.
Information stored is meaningless in its raw form unless it facilitates retrieval and provides insights
This data needs to be coded based on specific conventions or codes in order to derive meaningful interpretations
Verbatim responses are assigned to categories; these categories represent the concepts that the verbatim responses are expressing.
by: Business: Marketing and Advertising: Market Research
