subject: Soymilk Hot 9 Yang Did A Very Good Opportunity To Take Brand Expansion - 9 Yang Soymilk, [print this page] Soymilk hot, but the lack of resourceful marketing
MARKETING classic Recently, the number of consumers to buy soybean milk increased sharply, 9 Yang, etc.
Small appliances Business off to a good depth of opportunity to promote our brand. However, compared with the product is hot, 9 Yang brand online media, in-line channel and the terminal extension is not eye-catching performance. Industry experts believe that nine is not very well take this sun brand expansion opportunities.
Scale promotional unpaired While consumers expressed a strong buy Soymilk interest, but as the industry leader of the nine sun has not conducted any large scale promotional activities.
active active demand Senior marketing communications company Kam Kun Zhang Qiang Shi consultant
Soymilk this hot demand because consumers are rigid, self-activate their awareness of health. If the 9 Yang and other enterprises interact with consumers online to do the depth of the next promotion and promotion, the brand will get its low-cost high-performance enhancement.
three-dimensional PR China Home Appliances Marketing Committee Vice-Chairman of Hong Shibin
Business at this time to carry out public relations activities can be three-dimensional guide consumption. Such as contact kindergartens, homes for the elderly and other institutions, donations soybean milk, fruit juice machine, and to vigorously advocate their nutritional soy milk, rice cereal's health, the core value of fresh fruit juice; also be distributed to a number of how to choose nutritious foods DM. Through various public relations activities, so that consumers know yourself quickly brought the interest of safety and health office.
Advertising unresponsive Melamine incident, nine still follows the sun before the old advertising, CCTV, three, eight sets of the three most watched broadcast channel, every day nearly 30 ads shock wave frequency coverage throughout the day each time.
Creative new Kam Kun, senior marketing communications company consultant Stone Strong Chapter
Nine despite an increase in advertising Yang frequency, but a repetition of previous commercials, is still "good healthy milk, 9 Yang easy to do," the main line. Sales in the face of the new, nine new sun shall promptly ad content, so that consumers feel the brand strength of enterprises.
Weak market cultivation Although the sun has already launched nine grains that can produce milk products, but market reaction, the soybean milk to a single function still gives the impression that many consumers feel that in addition to soybeans, other can not produce milk, formed a narrow "milk culture."
occasion to promote the concept of
Marketing Committee vice chairman of the Chinese home appliance Hong Shibin
Few years ago, the "atypical pneumonia" has brought the best-selling disinfection products, such as
Disinfection cabinet , Dishwasher, etc., and everywhere out of stock. But now, who both types of products have a clear idea? These two products did not become a necessity of life.
The real reason is that companies that sell products only, does not provide sustainable development for future power, did not seize every opportunity to spread and develop the market, guide the consumer develop a love of good health habits, so as to promote two types of products become consumer necessities. 9 Yang and other company done enough training to be a potential market, and guide the work of future consumption of consumers.
Doing away with the impression Marketing Committee vice chairman of the Chinese home appliance Hong Shibin
In the marketing process must be intensified, multi-functional soybean milk,
