subject: Cabinet severe export situation how can the market do? - Cabinets, export, kitchen - building materials industry [print this page] Cabinet severe export situation how can the market do? - Cabinets, export, kitchen - building materials industry
Exporters face appreciation, inflation, monetary tightening, consumer upgrade four major trends, and close the mouths are all Building Materials Enterprise development will be hard hit industry. Faced with such domestic and international situations, how to make the domestic market? For Floor , Cupboard , Furniture, building materials such as the current situation faced, the following directional ideas:
Enhancing the good business model innovation
As an original export-oriented building materials business, when you do come back when the domestic market, you look down you will find that some opponents are now with a solid brand and market the network ahead of you, so that when the fight would go with the opponents it is likely you will suffer. Therefore, based on Enhancing the same time, through business model innovation to achieve the breakthrough is the best way. Such as a large village in Hangzhou floor, in the production Bamboo flooring The industry has a very high floor, then can be based on this market segment to achieve a breakthrough? But light this may does not work, then may mean you have to innovative marketing models, such as you would to be pre- Project Customers marketing to configure your marketing management in order to achieve a breakthrough. Further about the so-called business model, it includes your profit model innovation, such as, for example, rely on product profitability, or by service? Have your management style, etc., all need to be configured to your market.
Strengthen the brand Flooring and other building materials company's brand image building has gone through three stages, first iso quality certification, the second stage is the celebrity endorsements, and now are gradually entering the third stage is the bombing of CCTV and other media advertising, such as the World Friends SITA and other companies have stepped up their advertising efforts into this fast. The one hand, these enterprises focus on brand building ambitions and moved, I think that these companies continue to invest as long as it can surely be rewarded. But on the other hand, I also pointed personal observations: I think of a brand should be established first in your long-term planning on the basis of the brand, otherwise it is pure speculation and planning of work, you put more money that is earning lively, mixed a Lianshu, but to the end, consumers see your brand is not a kind of "love at first sight, dead set" feeling look for you this is the only measure of your brand standards. If at the end to allow access to the palace with the backyard, suddenly blurred, and then only show you do not have the brand, only the well-known.
Furthermore, the only criterion for testing the brand is the time to look at the world's major brands, are the product of time concise rather than other. Only the starting time of life experiences, or to say: you have only been possible before starting long-term investment return you need for the kind of brand loyalty.
In addition, the brand does not mean advertising, advertising is a good quick way to improve visibility, but not the only, nor is it the most cost-effective investment approach to a building materials company last time I said the training too: In fact, word of mouth and public relations is the best brand means of communication, rather than advertising. But the ad has the fastest, the biggest spread of effect. I have met a small area for cabinet brands, product design generally, but particular attention to installation and after-sales service boss works, so satisfaction is especially high, he is now almost no advertising, word of mouth accounts for more than 40%, and a Community is often more than 300 families he won more than 100 families a very powerful, but I think that the eyes of consumers in this region it is a brand, and not necessarily be considered the country know the brand.
