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subject: Jin Licheng the most satisfying user experience first domestic mobile phone - Jin Licheng, mobile phones, domestic - Communications Industry [print this page]


Jin Licheng the most satisfying user experience first domestic mobile phone - Jin Licheng, mobile phones, domestic - Communications Industry

: Recently, the China Consumer Association announced in 2009 the national mobile phone industry, the Consumer Satisfaction Survey results, domestic brands Jin domestic mobile phone handset again lead the customer satisfaction rating, as consumers are most satisfied with home phones, but also customer loyalty the highest of the domestic mobile phone brand.

HC communication network Recently, China announced in 2009 the National Consumer Association Mobile Industry Consumer Satisfaction Survey results, Jin domestic brands once again lead the domestic mobile phone customer satisfaction rating, as consumers are most satisfied with home phones, and consumer loyalty is the highest domestic mobile phone brand.

Reported that the Consumer Satisfaction Survey selected the market share in the forefront Nokia , Motorola , Samsung, Sony Ericsson, LG, Jin, Lenovo, day language and a comprehensive evaluation of the object, a total of 5,262 consumers conducted a telephone survey. Nokia ranked top with 76.7 points, 72.1 points Jin Ze Yi domestic brand among the first, and even beyond international brands such as Sony Ericsson and LG. As a leader in domestic mobile phone, Jin, this outstanding performance reflects from one aspect, as represented by Jin domestic mobile phone market is gradually out of the shadows, began to regain consumer trust.

In consumer association of the survey show that consumers are not satisfied with focus on mobile phone quality, features, designs and so on, which "mobile phone Battery Standby time is short "issue is particularly prominent. It is worth mentioning that, Jin in the" long standby "has a consistent advantage, whether it is happy mobile phone N98, main cost-effective V109, or the recently introduced" new standby King "L601 have maintained a good life capacity. At the same time, Jin was also introduced for specific populations customized products, such as women launched in August last year, mobile phone I8, the beautiful fashion appearance of winning a lot of young women in hot pursuit . many consumers said that good user experience is their choice Jin fundamental reason for the phone.

2009 in the second half, Jin Liming did propose a "practical and easy to use," the new brand proposition, and "Let 3G Practical and easy to use, "the 3G strategy. By listening to consumer demand, constantly developed new mobile application market, Jin with the application of human experience and the high cost recognized by consumers, the first quarter of 2010 Sell Traffic is reaching the peak.

Proved, in the face full competition in international mobile phone brands, domestic brands only truly grasp and meet local market needs, enhance brand satisfaction and loyalty, to embark on a self-sufficient to counteract the way of international brand. In Environmental protection , Low-carbon into the industry keywords, how to correctly guide the consumer to establish a new concept of consumption, but also compete for domestic mobile phone market, with foreign brands important weapon. As Chairman and President Liu Lirong Jin at the Boao Forum, said: "the face of low-carbon economy development, the key concern remains the market and users, consumer interest in low-carbon focus on training the next Jin will continue to send in this regard Force. "will begin at the same time Jin from the mobile phone manufacturers transform the information service provider to develop a real demand for the Chinese market, affordable content services




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