subject: Top Direct Mail Tips [print this page] Many people think that snail mail is dead and direct mail marketing efforts are a waste of time and money. Companies that give up direct mail marketing campaigns are loosing out however, and are probably not using the right strategies to get the best results. Direct mail is still one of the most important aspects of any marketing plan, if you know how to develop and execute it correctly. The right message and correct approach are crucial if you want to stand out from the sea of yellow envelopes and drive customers to respond to your mailer.
If you want your direct mail campaign to have high conversion rates, you must carefully consider the following techniques and give your recipients the motivation they need to buy. There are ways to generate high conversion rates with a direct mail campaign, but you have to consider your customer and get quality leads.
Giving away a free gift will always increase response, even if the gift is just information on a relevant topic. People love to get things for free, and you will continue to be able to communicate with leads if they accept your free gift, creating more opportunities to make a sale. Be sure to highlight your free gift offer prominently, and list benefits of the free as well as the product you are selling for the customer.
One marketing strategy learned from the web that can cross over to print advertising is copy length. It is best to use short copy broken up into small paragraphs or listed in bullet form to make it easier for the reader to get to your message.
The worst type of advertising looks like advertising, so skip the flamboyant colors, minimize the use of "buzz" words, and make your mailer look as polished and professional as possible.
Don't underestimate the power of print marketing for your business. All businesses can benefit from a targeted direct mail campaign that is professionally written and considers the needs of your target customer.
