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subject: Experts: End of profits of the times the direct selling industry - direct sales, Amway sales - hairdressing industry [print this page]


Experts: End of profits of the times the direct selling industry - direct sales, Amway sales - hairdressing industry

Experts "foreign first" pattern of domestic direct marketing will soon be broken, over 30% of the profit growth will end.

Up to now, Business The Department has issued 19 direct sales licenses, including 14 foreign licenses. Experts predict that in the next 3-5 years, the number of domestic direct sales will exceed the foreign investment enterprise, direct sales to break the foreign monopoly market structure, the end of the direct selling industry in the profits of the times.

Reporter recently Amway Sales offices learn that from April, Amway (China) to restart the application for acceptance of its dealers to work in the future sales performance of individual sales representatives to meet the company standards as long as three months, the dealer can apply. The application Amway direct selling license in the last year, had previously been suspended.

The application is considered the industry's recovery in 2007, move the direct selling industry.

2006, the direct selling business license because of limited experience, the overall decline in performance. Last year, despite an overall decline in performance

foreign direct sales companies were not within the officially announced that sales in 2006, but this does not affect the outside of the enterprise performance predictions. It is estimated that last year, China's direct selling market is the overall sales decline, the majority was not reached before the card company sales expectations.

From a sales point of view, direct sales giant Amway's 2005 sales in China reached 15 billion yuan, while the 2006 policy-based adjustment factors, the market there overall downward trend, with Amway launched a new, clear " individual payment "business system sales to some extent be affected. Amway Internal relevant sources, their decline in 2006 sales of approximately 30 billion, about 12 billion yuan in total, dropping by about 23%. Are Lee era, "China's direct selling industry is still very young, and domestic direct foreign investment is still mainstream though. "direct marketing expert, Liu Zhong, Dacheng Law Firm, said that the domination of foreign capital in the next three years will certainly be broken, the number of domestic-funded enterprises will certainly be more than direct foreign investment amount.

"Foreign capital will not only consistent with, and China will usher in all direct marketing industry, Lee era." A senior foreign direct selling companies have also told reporters that prediction.

This, the Chinese Business Economic Association executive director, an expert on direct selling in China, said Hu Yuanjiang, any industry, after entering a certain market phase will be the formation of several Army, all Corps is to return to division.

Huyuan Jiang said that the era of so much interest all than to say that profiteering is over. "This ratio of 15% to 30%, otherwise the industry is profiteering." According to Hu Yuanjiang introduced in the future performance of the direct selling industry will no longer appear before the growth rate of over 30%, and will return to a normal level of growth .




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