subject: Search Engine Optimisation Tactics to Bring Extra Traffic to your Website [print this page] Search Engine Optimisation Tactics to Bring Extra Traffic to your Website
Astute website owners ensure they hire web design companies specialising in search engine optimisation (SEO) to lure visitors to their websites. Search engine optimisation techniques have to be practiced regularly in order to endure online competition and clutch the top rankings in search engine results. This can be attained by careful use and selection of relevant keywords and phrases.
Your prime purpose when applying search engine optimisation to your site is to have your site listed on the first pages of search engines such as Bing, Yahoo and Google. This ensures that when users enter your keywords into the search engine box, your website should be shown on the first pages, hopefully at the top.
From this you may conclude that content is king, so a site that has content that is unique and informative will give rise to the success of your business. In order for such searches to be effective, keywords have to be selected that are relevant to the website, as this makes the search relevant enabling the search engine to achieve better results.
There are various keyword tools in order to assist you to discover the perfect keywords for your website, such as Google's Adword keyword tool, wordtracker, digitalpoint, etc. Depending upon the different web pages in the site, select different keywords so that you optimise them for better results. Also, try to choose keywords that are less competitive, as this will help to achieve a better chance of obtaining a higher ranking in the search engine results.
Apart from primary site content, keywords need to be placed in the title tag, description and meta tag of your website. Each web page should have a different set of keywords chosen for it. Ensure that the target keywords appear in the headline h1 tag of the website page, as h1 tags are preferred by search engines.
It is important for the website pages to be linked to each other in a proper format ensuring the site navigation operates properly. This is a key expectation from website visitors and also search engines. If these strategies are followed, then the desired outcome will be achieved.
Images that are within the website should have Alt' attributes, as this is something that is often overlooked by site owners. The reason for this is that search engines are unable to read the images, so therefore alt text has to be used with each image posted on the website with a keyword in the text.
The option of reciprocal links needs to also be considered, but this should be undertaken from relevant websites that are of good quality. To this end, undertake research so that you can build reciprocal partnerships that will be in perfect harmony with your own website. These link building strategies are a very effective way to pull traffic towards your website.
It is perfectly possible to find affordable web design if you are prepared to undertake a little research. Try to find a cheap web design company who are keen to listen to your requirements but who, at the same time, will not compromise on quality.
