subject: MDI Launches New Healthcare Informatics Brand and Website [print this page] MDI Launches New Healthcare Informatics Brand and Website
MDI, a leading healthcare technology solutions company, recently unleashed a new brand, marketing materials and corporate website. Formerly operating under two key brandsMDI Government Healthcare Solutions for public entities and MDI Healthcare Solutions for corporate accountsthe company has united all operations and services under the sole brand of MDI.
Founded in 1992, MDI is a leader in integrated healthcare management services, including healthcare provider networks and advanced healthcare informatics and analytics technology. Originally serving the public sector, MDI began offering comprehensive healthcare solutions to the corporate market in 2009.
MDI Holdings, Inc., the parent company to both MDI Government Healthcare Solutions and MDI Healthcare Solutions, began the rebranding process after more than a decade of consistent growth, acquisition, and new product development. By joining all operations under the name MDI, the company can create a clear, memorable presence in the healthcare market.
This rebranding process included new logo development, strategic messaging and positioning, as well as new product names and logos. Newly branded MDI products include Carepoint CPN (TM), custom provider networks made for each employer's unique needs and Viewpoint healthcare data technology. Within the Viewpoint family, MDI offers Claims Assessment and Claims Monitoring to help employers and payers avoid duplicate claims and overpayments. And MDI's flagship technology is Viewpoint Analytics, a powerful claims data reporting and predictive analysis tool that offers convenient understanding of patient claims data. Along with powerful reporting and data mining capabilities, Viewpoint Analytics provides evidence-based predictive analysis to provide a clear picture of future healthcare spending.
In addition to the new corporate and product branding, MDI developed a new, all-inclusive corporate website. MDI's new site, www.medint.com, offers detailed information on the company's comprehensive solutions for government agencies, self-funded employers, healthcare payers and advisors, as well as each of the company's products and services.
"We're thrilled to launch the new brand identity for MDI," said Ted Willich, President of MDI. "The messaging and website may be new, but they capture the philosophies and beliefs that have been a part of MDI from the very beginning: innovation, flexibility and personalized service for our customers."
