subject: Relationship Marketing - Discover The Power Of Attraction [print this page] The world of network marketing has moved on from the days of chasing after prospects and pitching them an online business strategy. These days people are only interested in leaders, someone who will show them the way to internet success.
This is known as attraction marketing, or relationship marketing. Making the sale come to you. Building a good customer relationship will mean they gratefully buy your product and/or services.
Here are my top five tips for success through relationship marketing.
1) Connect - Use social media to build a relationship with your customer. Comment on photos and ask questions. Don't sell to them.
2) Use photos - Use photos of yourself (where you're smiling) on all of your social media and your blogs. This makes your potential leads more comfortable and lets them know you're a real person
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3) Be a Leader - People are looking for someone who will take them to success. You are that person, and they will only follow you if you are a leader (read magnetic sponsoring). With direct response marketing, you need to be the one in charge.
4) Honour commitments - If you say you will do something, do it. Don't make false claims or tell lies. You can still come across as a leader without being fake. Relationship marketing is about building rapport. You can't build meaningful relationships on lies.
5) Update your content - Make sure you add new content to your site or blog as often as possible. Having content on your site from less than a week before will mean your customers know you're serious about what you do.
Using the internet to build an income is actually a very simple thing to do. You don't need previous experience or any kind of specific skill sets. Anyone can do it. You just need to move into it with the right attitude and mindset. You won't find success overnight and you will need to put in a lot of effort. Even after all this work you'll still have to wait a while before your marketing techniques are properly recognised by the search engines.
If you look at any top earners in this business you will see photos and videos of them pasted everywhere. You won't find top companies, without a big network marketing "somebody" nearby. Relationship marketing is where the money is.
